NEW YORK — It’s balloon mania at Calvin Klein.
The latest iteration of Calvin Klein Inc.’s multiyear partnership with The Andy Warhol Foundation for the Visual Arts Inc. was unveiled Tuesday at the brand’s flagship at 654 Madison Avenue here. Warhol’s “Silver Clouds” has been reimagined in an installation that is open to the public to view and interact with through Feb. 28.
Warhol’s original artwork featured 15 gleaming, pillowlike balloons, floating through the interior of his 47th Street clubhouse, which was named Silver Factory. “Silver Clouds” was a rare and iconoclastic piece of its time, blurring traditional boundaries of the relationship between artwork and viewer, and was installed in 1966 at New York’s Leo Castelli Gallery.
Re-created this year by Calvin Klein in the same ratio as Warhol’s work, hundreds of untethered, chromelike “clouds” are filled with a mix of ambient air and helium. The pieces hover and float freely in midair until they are impacted by the presence and movement of visitors. The balloons bob throughout the three-level store, some rising to the ceiling and others gathered on the floor and in front of the clothing.
“I’ve been like the balloon monitor,” said a Calvin Klein salesman, who was discussing the fun
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