GAINING SCOPE: The Chambre Syndicale-backed Designers Apartment showroom, which showcases young France-based designers, is becoming a compulsory stop on buyers’ Paris fashion schedule.
“Designers Apartment was exceptional,” said Nicole Fischelis, group vice president and fashion director of Macy’s Inc, citing Coralie Marabelle, Mazarine and Quetsche as standout brands among the 11 designers showing at this season’s edition, which closed March 8. “They really are talents to follow.”
Hélène Timsit, one half of design duo Mazarine, which won the Grand Prix de la Création de la Ville de Paris in 2015, said the brand had seen a difference in reception this season, the young label’s second time showing at Designers Apartment — indeed, its “Bladerunner”-inspired fall lineup is only its second wholesale collection.
“We’ve really seen a progression this time,” she said, adding that the label had visits from buyers from Colette and Le Bon Marché, as well as Macy’s, and had also seen interest from retailers in Asia, Spain and Qatar.
Hudson’s Bay Co. senior vice president and fashion director Suzanne Timmins picked out young Paris-based American designer Quoï Alexander as one of her discoveries of the week.
Alexander, another second timer, bases his distinctive style on creating designs without sewing. He created his label
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