It’s a new dawn at Burberry, and Riccardo Tisci let everyone know it when a vast expanse of black fabric was whisked off the roof of the show venue in south London, letting in the sun at the start of the designer’s debut show early Monday evening.
This debut was hyped over Tisci’s Instagram all summer long with news of product drops, an upcoming collection with Vivienne Westwood, new branding and a TB monogram. There were countdown clocks in store windows and a retail transformation at the Regent Street flagship, with themed rooms and “Sisyphus Reclined,” a three-floor scaffold immersive and interactive art installation by British artist Graham Hudson.
Yet this show was unexpectedly discreet.
There were no VIPs, just members of Tisci’s big Pugliese family — little kids were running around the venue afterward — and some of the designer’s friends including Ben Gorham, Marina Abramovic, Peter Saville, Mert Alas and Marcus Piggott.
With its plush carpets and cocooning feel, the venue was quiet — a haven in the storm of London Fashion Week. Guests found their seats — handsome rosewood armchairs for some, cushioned benches for others — in the dimly lit room, which was filled with partitions made of rich woods,
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