In the Nineties, grunge was the antithesis of the fashion typical of Madison Avenue. This week, it takes up residence on that tony New York shopping thoroughfare with the soft opening today of the Marc Jacobs store at No. 655. The store opens officially on Black Friday.
For the delivery he refuses to call resort, Jacobs re-created 26 looks from what is probably the single most famous collection in American fashion history, his spring 1993 effort for Perry Ellis. The lineup, dubbed “Redux Grunge,” is on full view, gallery style, at the store, a three-story, 8,100-square-foot site that once housed DKNY.
The Madison Avenue store could be described as a pop-up-plus, its concept experimental and part of a new business plan that places a premium on flexibility. The venue will remain a Marc Jacobs retail outpost for six months — far larger and more high-profile than the brand’s Prince Street location — and after Redux Grunge, will feature an installation of Jacobs’ fanciful, flamboyant spring 2019 runway collection.
For fashion lovers, this opening is an event. A must-see for fashion students, the grunge installation should also fascinate young civilian enthusiasts, many of whom weren’t born when the looks first hit the runway. For those
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