BERLIN — Hugo Boss is keeping things close to home with its latest capsule collection: Boss “Made in Germany.”
While the Metzingen-based giant is more normally inclined to emphasize its global expertise, Boss is now openly celebrating its heritage with a 12-piece capsule for men and women designed and manufactured in Germany.
“Made in Germany” is not exactly new for Boss, pointed out chief brand officer Ingo Wilts. The brand’s full canvas suits are all produced in Boss headquarters. “But we’re proud to be the biggest premium fashion-maker in Germany, and thought it would be great to do something German and celebrate our heritage.”
He added, “We also know that whenever we go outside Germany, in France or Asia, for example, they really appreciate [articles] made in Germany. Though it was a big effort to find someone who makes knits and leathers here.” The lion’s share of the collection, which has a natty tailored slant, was manufactured at Boss headquarters in Metzingen.
Built on the brand’s tailoring DNA and working with Italian fabrics exclusively developed for Boss, the collection features six revamped classics each for men and women. Men have their pick of a double-breasted coat and blouson in a bonded wool check, a burgundy
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