For the second season in a row, Google is getting friendlier with fashion week, but the focus this time is more on content and less on commerce.
This season, designers and brands including Louis Vuitton, Gucci, Burberry, Marc Jacobs, Calvin Klein and others have signed on to post fashion week content directly to Google Search during fashion shows in New York, London, Milan and Paris.
In a feature that was piloted during New York Fashion Week last season, designers will share information before, during and after the shows. Marc Jacobs, Carolina Herrera and Proenza Schouler have already started sharing content.
Google is scrapping any shoppable elements in the Search feature to focus on what it found to be the most useful tools. This go around, the search giant has added a partnership with Launchmetrics and GPS Radar to show runway photos in real-time. Additional fashion week content — which appears when users type “Fashion Week” or a related topic into Google Search — includes street style and party photos from photo agency BFA.
In September, Google unveiled the first iteration of this feature, for which it commissioned former Maxim editor Kate Lanphear to act as consultant. Lanphear also worked on the project this season.
The first

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Here’s everything that happened during the Tommy Hilfiger show in Los Angeles tonight.

German discount retailer KiK is extending efforts to improve the safety of garment workers in Pakistan by rolling out the first building, electrical and fire prevention assessments at its supplier factories in the country.

Denim brand Diesel is to roll out authentication technology across all of its jeans by the end of the year, in a bid to guard against counterfeit goods.

Digital fashion start-up Ivyrevel, supported by the H&M group, is partnering with internet behemoth Google to create “personalised” dresses, designed using a smartphone app that tracks the user’s activity and lifestyle.

Performance fabrics specialist WL Gore & Associates has revealed a series of “ambitious” environmental and chemical management goals for 2020, including eliminating hazardous PFCs from its product lines, as part of its Gore Fabrics division’s long-term sustainability programme.

Austrian cellulosic fibre producer Lenzing has developed a new fibre based on cotton scraps and wood as part of its efforts to drive circular economy in the textile industry.

The effects of the current political tumult seeped into Rachel Comey’s fall collection, lending a more emotional edge to her brand of clothing for real women.
Her program notes — obviously carefully considered, as she even managed to address the night’s rainy weather in the text — called the past four months, during which she designed the collection, “a time of great emotion for all of us.” Afterward, Comey said, “I had a clear vision of what I was working on, and the election turned everything upside down for me, so it was about refocusing and really thinking about who we are, our world and how to dress for it, while simultaneously thinking about things that interest us on a creative level.”
Per Comey tradition, she presented her 36 looks in three parts, each with its own theme, between the courses of a sit-down dinner with a musical performance.
The first explored anger and the need to protect and cover oneself among strangers. These feelings manifested themselves in “outer layers to reflect the outrage” and “and textures of militaristic uniformity.” In Comey’s luxe and eclectic fashion vocabulary, that meant leather and shearling outerwear, corduroy and stonewashed canvas pants and shirts with deconstructed tailoring

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Creative director Emily Smith’s trip to Bhutan informed the Lafayette 148 fall collection.
“Bhutan is the happiest country in the world — we want to share that joy through our collection,” she said in the show notes. As a result, a rich, optimistic fall palette and a mix of textures prevailed. A patchwork pencil skirt in panels of calf hair and merino, for example, worked beautifully with a long, lightweight cashmere coat and sweater, while luxurious fur details accentuated everything from pockets to sleeves.
Also noteworthy were fluid, three-quarter-length floral print dresses, which evoked a certain Seventies glamour while being completely relatable to the Lafayette 148 customer.

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Harley Viera-Newton’s HVN collection has landed at Bergdorf Goodman, and on Tuesday night, she brought out a crew of friends to the store — Jessica Hart, Nicky Hilton Rothschild, Athena Calderone, Lily Kwong — to help her celebrate. The intimate “high-tea,” which relocated to the basement-level Goodman’s Café due to a “water issue” in the seventh floor restaurant, carried a summery garden party vibe through dainty towers of snacks and a cherry motif: cherry-print straws in the cocktails, cherry-print napkins, cherry-shaped USB drives.
“We’re going to pretend that it’s spring. The rain stopped just in time,” said Viera-Newton, donning a sky blue daisy-print sundress from the collection, which was the party’s centerpiece. “In the winter it always means a lot when people come out — number one — and uptown.”
Viera-Newton launched her line of vintage-inspired dresses last summer and has since expanded the offering to include sleepwear. While the line definitely has a warmer-weather vibe, she stressed that her customers have found ways to wear the dresses all year-round. “I’ve been wearing them with fishnets and tights, and different layers,” she added.
And with a snowstorm predicted for the first day of New York Fashion Week — she’s been booked to DJ

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