Blog – Page 5316 – Texadviser

Alejandra Echeverría Creates T-shirt Line

Alejandra Echeverría went on a quest to create the perfect T-shirt. “I wanted something timeless and refined and could not find it on the market,” she explained. The Parsons graduate spent over a year developing the concept, resulting in Frances de Lourdes — which comes from her mother’s and father’s middle names.
The line consists of eight styles — from tanks to classic crew necks — made of Italian cashmere and silk. “These classic pieces are designed to become the new essentials,” says Echeverría, “made with care for the modern woman who wants something luxe that feels personal and special.”
Prices range from $190 to $340 for a long sleeve and it’s only sold on their site as of now, with hopes to open it up to wholesale by next spring. “We’re looking to work with stores that have close relationships with their customers and also whose customers may be less likely to find us online.”
Echeverría hopes to expand the categories into a full collection overtime. “We’ll do it slowly and add categories purposefully, where we feel we can offer something fresh. The T-shirts are really the starting point for that and I think will always be a key part of our customer’s wardrobe.”

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Desert Hills Inks First West Coast Philipp Plein Outlet

INCOMING: Philipp Plein on Friday is set to bow its first outlet center at Simon Property Group Inc.’s high-end Desert Hills Premium Outlets shopping center in inland California.
The location marks the Switzerland-based company’s fourth in the U.S. and first on the West Coast, where it will absorb a 1,719-square-foot space to be stocked with men’s and women’s apparel along with shoes and accessories.
The designer’s store will be followed by the expected summer openings of Tom Ford, Roberto Cavalli and AG with the center nearly fully leased, according to director of marketing and business development Tom Schneck. Pandora opened its first outlet in California in March.
The 651,433-square-foot shopping center is en route to Palm Springs and the rest of the Coachella Valley, making it a common stop for visitors of which there are three types Desert Hills sees: international tourists, drive market tourists and local customers. The center counts 180 retailers with a high concentration of luxury and contemporary brands, including Maje, Rag & Bone, Saint Laurent, Alexander McQueen, Balenciaga, Bottega Veneta, Burberry, Carolina Herrera and Theory.
Mall traffic was hampered slightly with the rain earlier in the year, but it has otherwise been seeing growth, according to Schneck.
Moncler is set to double

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Michaela DePrince Appears in New Jockey Campaign

Jockey is continuing its “Show ’Em What’s Underneath, Show ’Em Your Jockey” campaign, which showcases brave subjects who have faced adversity — they previously highlighted Chris Van Etten, a U.S. Marine veteran, and Lisa Cusimano, a firefighter.
This time around they are highlighting Michaela DePrince, a ballet dancer who lost her parents in Sierra Leone’s civil war before being adopted by an American family when she was four. DePrince, who also has Vitiligo, trained as a ballet dancer and is currently a soloist with the Dutch National Ballet.
“Michaela’s story from survival to success made her an ideal hero for the #ShowEm campaign,” said Matthew Waller, senior manager of corporate communications and brand partnerships at Jockey. “We’re so proud to be able to amplify Michaela’s story and be a part of her life as she continues to realize her dream and inspire others by conveying the message of ‘hope’.”
In the campaign, DePrince, who also danced in Beyoncé’s visual album “Lemonade,” details her arduous journey.
“I was drawn to Jockey and its #ShowEm campaign because it is authentic and inspiring,” said DePrince. “The campaign gives me an opportunity to reach more people with my story and inspire others to feel confident and comfortable with who they

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