SOCIALIZING WITH SOPHIA: Harrods is getting social for spring with a storewide campaign called “Social Butterfly” that celebrates the British social season known for its garden parties and horse racing events.
British footwear designer Sophia Webster, who is best known for her whimsical butterfly-appliquéd shoes, felt right at home with the new season theme and teamed with the retailer to create a special afternoon tea menu where she re-created her signature butterfly shoe designs into sweet treats. She also designed an exclusive Swarovski-encrusted butterfly sandal which will be available for Harrods customers on a made-to-order basis.
“Some of my most iconic shoes are all butterfly-themed so it was great for us to be involved, especially because they have never had a designer takeover their afternoon tea in the past,” Webster said.
Sophia Webster’s “Social Butterflies” afternoon tea at Harrods.
Courtesy
She had multiple tastings to perfect the menu, which focuses on fruity, fresh tastes and plenty of color, to be in line with the designer’s cheerful aesthetic.
“We tried really hard to match the colors to the collection,” said the designer pointing to a biscuit shaped like her popular “Chiara” butterfly sandals, with bright pink, blue and yellow icing mirroring the latest color combinations she introduced
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