REDEFINING GIRLS CLUB:  Victoria’s Secret has relaunched its loyalty program for Pink Nation, which targets independent college-age women.
The lifestyle brand aims to deliver a more innovative brand experience through its newly designed mobile app. The program includes the rollout of member-only offers and benefits, in-app games and content, as well as access to exclusive events. The offers and promotions can be directly applied to the recipient’s cart in the app. Pink Nation will also serve as a platform for women to connect with their respective college campus brand ambassadors. The platform is building out a Campus tab that will become a media hub for all things connected with college survival from moving into a dorm to cramming for midterms and looking for a job.
Sarah Sylvester, senior vice president of Pink Marketing, said Pink Nation was built to be a “nontraditional loyalty program. We are proud it has become a real community; a real relationship between us and our girl.”
Keri Wilson, director of Pink Digital marketing, said, “The average person has around 80 apps on their phone at a time, and that number increases for college girls. To be part of her mobile world, we created a truly unique experience she

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PARIS – The invitation to their last catwalk display, in mid-June here, read like a formal governmental notice in Germany. On a simple piece of paper, in black and white, it came signed and sealed, replete with a return address (in German) from “GmbH, the limited liability company.”
“We play a lot with the German bureaucratic aesthetic and language,” Benjamin Alexander Huseby, a cofounder of the buzzy Berlin-based fashion brand GmbH, told WWD.
“You are very used to [it] from very early on if you are an immigrant child in Germany,” added Serhat Isik, the label’s other cofounder. He knows, as one himself.
Isik, who is 30, is a first-generation German of Turkish descent. And 38-year-old Huseby, of Norwegian-Pakistani heritage, grew up in Norway.
From their start in May 2016, cultural mixes and a sense of otherness have informed their brand, which sent down the runway for spring 2019 an exquisitely crafted collection dubbed “Survival Strategies.” The show included GmbH’s first complete women’s wear line, with 22 looks.
Berlin shapes their approach, too. “It’s almost like a cliché, but [the city] almost has a sort of anti-fashion attitude. It is more about other things — counter-culture and music, and youth-culture and art,” said Huseby. “We

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HYPE MASTER–The promise of the first-ever festival from streetwear authority Hypebeast was enough to get its audience of sneakerheads buzzing. Then on Monday evening, the hype got even more real, once Hypebeast founder Kevin Ma offered to pay for all the tickets himself, making the event free of charge for all.
Hypefest, taking place in Brooklyn on Oct. 6 to 7, was initially set to welcome up to 15,000 people at $50 per ticket.
Posting on Instagram, Ma wrote: “Culture and learning shouldn’t have a price attached to it. I will personally cover the cost of tickets to make Hypefest a free experience for all.”
“Over a decade ago, I began a website documenting the things we love. Next month we will be holding our very first festival @hypefest which will bring our culture to life. To celebrate this moment, I will be personally covering the cost of tickets to provide free tickets for everyone. All are welcome to come share this moment with us. Tickets available tomorrow 12PM EST on hypefest.com.”

The description for the event online also adds: “No class system, no line-skipping, no scalping; just the best festival experience possible.”
Although details such as the venue remain vague, it promises music, art,

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NEW KICKS: Fashion fans and sneakerheads united at Stella McCartney’s new store on Old Bond Street for the Stella x Stan Smith event, to cop the latest remake of the classic trainer on Monday night. Upstairs on the second floor, the line snaked its way to the top of the stairwell, where customers were waiting eagerly to meet the duo and get their sneakers signed.
The event was accompanied by sounds from DJ Fabienne, and celebrities in attendance — including Madonna and Ellie Goulding — also got their Stan Smiths signed. McCartney and Smith had their sharpies at the ready as Madonna, who was wearing her pair, propped her foot up on the table.
Fans snapped and filmed the moment and many were also heard gushing to McCartney, who was seated in a blue off-the-shoulder, vegan-leather dress next to Smith, about her sustainable ethos.
“I’m a vegetarian and when I found out that you were doing this collaboration, I was so excited,” a fan said.
“I feel like a lot of people have responded very well and to have my name and my face alongside Stan is such a massive achievement for me on every level, it’s so iconic and to change something that’s been

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LONDON — Tasked with leading Burberry’s shift upscale, and deeper into fashion, Riccardo Tisci set out to “literally turn the page, but keeping that heritage.” While the Italian-born designer kept a tight lid on his debut collection before the show, afterward he spoke about his approach, ambitions for the brand, rapport with chief executive Marco Gobbetti, and falling in love with trench coats.
How he approached the collection: “We went to archives in London…the heritage is so strong. Burberry represents a very big part of the British style. So it is like a patchwork, a mix of things that I remember when I used to live here, and over these past five months, things that for me that are so strong and powerful of what is the lifestyle of a British woman and man.
This young generation of boys and girls are different. They don’t like rock anymore. The new thing here is rap, which is not British. The way they approach fashion is very interesting: Using the clothes of the parents, mixing the oversize with all the vintage — like the punks — so, a moment of revolution. Then, the tailoring, which is really important for this country and Burberry didn’t really do

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SpaceX has revealed its first private customer, a Japanese billionaire who wants some of Earth’s top artists to accompany him to the Moon.

Silent Yachts’ Silent 55 catamaran runs on 100-percent solar power for weeks on end.

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