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With Eighties logomania and premium denim both enjoying a renewed spotlight in fashion, the timing seemed right for Jordache, one of the original “designer jeans” brands, to reassert itself in the market. So to help celebrate the moment and its 40th anniversary, the company will unveil a premium denim line exclusively at Barneys New York and Kith the last week in October.
“Right now there is a desire, especially for Millennials, to bring heritage and vintage inspiration back,” said Liz Berlinger, Jordache president. “We realized the new trends using a lot of our design inspirations — our original launch collection had high-rise straight legs, oversize jackets, more rigid fabrics and darker washes with high-contrast stitching. Now was the time to bring it back.”
In order to bring the right design mix of old and new, Jordache tapped veteran denim designer Benjamin Talley Smith. “We really felt this project needed a fresh eye, so we took a totally different approach with someone who hasn’t been seeing it for the last 40 years,” said Berlinger.
Talley Smith has designed denim for Rag & Bone, Alexander Wang, Helmut Lang and Re/Done Originals over the last 15 years, so he has an eye for what makes denim
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Sene wants to be the custom version of StitchFix.
The Los Angeles-based men’s and women’s custom apparel brand, formerly known as Suitable, is introducing a home fitting box that lets shoppers choose three styles. Fit samples are sent to the customer’s home and they receive a complimentary video chat session with a fit expert, who will then save the fit blueprint to their profile. The samples can be returned within five days with a prepaid return shipping label, and if a customer makes an order, $5 will be credited to their account.
“We found that if we can get product in people’s hands, it gives a sense of ownership and they would want to follow-through with the fitting process,” said Ray Li, who founded the company in 2014. “Normally, when you get a box of clothes, either it fits or it doesn’t. But with Sene, the fit is just a starting point to create a cut that’s truly unique. We ran a pilot and we found that the conversion of the box was incredible. It makes sense since the experience is tactile and once your fit is saved, why not order?”
Sene uses software and machinery to generate technical patterns based on each client’s
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