The FTC Wants Feedback on Its Influencer Endorsement Guides

After issuing a new guide on how influencers should disclose partnerships, the Federal Trade Commission is seeking public comment.
The FTC announced yesterday that it is looking for feedback on whether to modify its endorsement guidelines, which were enacted in 1980 and haven’t been updated since 2009. In a proposed Federal Register notice, the FTC is soliciting comments as part of a “systematic review” of its regulations and guides.
Among the FTC’s concerns are “whether changes in technology or the economy require changes to the guides” and “whether children are capable of understanding disclosures of material connections and how those disclosures might affect children.” These concerns seem to be somewhat related to the rise of TikTok, which is understood to have a large Gen Z audience and does have advertising capabilities.
The FTC also has questions regarding how well advertisers and influencers are disclosing their partnerships on social media and reviews based on incentives. In October, the FTC banned skin-care brand Sunday Riley from leaving fake reviews on its products.
The notice will be published in the Federal Register “soon” and includes instructions for filing comments. Comments, writes the FTC, must be received within 60 days of publication and will be posted publicly on

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14.02.2020No comments
Rosie Assoulin Unveils Third Season for By Any Other Name

On Tuesday night, Rosie Assoulin revealed her third season (but first presentation) of her secondary line, By Any Other Name, à la a cocktail event at the upcoming American Bar, with models mingling throughout the room, almost incognito in the new designs. The idea was purposeful — Assoulin designed the looks (and line as a whole) as daily offerings for the modern woman (while simultaneously giving her freedom to implement more adventurous ideas into her mainline ready-to-wear). The event also marked Assoulin’s sole quote-unquote presentation during New York Fashion Week; mainline will be showing in Paris.
 “A separation of heaven and earth,” the designer described. “For us, the collection is very special and unique, and then there’s the everyday.…That ‘I still don’t want to feel dead inside when getting dressed.’ I still want to be myself wherever I go but comfortable, appropriate but special, so that’s where this tension came from.” 
Within Assoulin’s thirtysomething looks, “basics with a twist” came in many wonderful shapes and forms. There were cozy knits with sleeves that could be pushed to an off-the-shoulder silhouette, reversible raincoat-meets-winter coat, and plenty of really great day dresses in more “everyday fabrics,” including organic, cruelty-free and sustainable options (as in

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14.02.2020No comments
Diesel Joins Fashion Pact

MILAN — Diesel will reveal on Thursday that it has joined the Fashion Pact, taking its commitment to environmental goals one step further.
In January, during Milan Fashion Week Men’s, the Italian fashion group launched its “For Responsible Living” strategy with Eco-Age founder Livia Firth.
The Fashion Pact’s 63 signatories have committed to achieving practical objectives in three areas: climate, biodiversity and oceans.
Renzo Rosso, founder of Diesel and president of its parent company OTB, said, “To change the way we do business, collaboration is key. We have been working with Camera Nazionale della Moda Italiana to progress the sustainability conversation in Italy for a long time, but we recognize our industry’s global footprint.”
Rosso added that he was “looking forward to working with these stakeholders who believe that the future of fashion, and of our planet, lies in uniting under a common goal and setting out clear and actionable steps to leave a better world to next generations.”
The “For Responsible Living” strategy rests on four pillars: Be the Alternative, creating alternative and responsible products; Stand for the Planet, committing to climate action by minimizing greenhouse gas emissions, water footprint and improving recycling rates; Celebrate Individuality, developing a sustainability culture within the company, honoring

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13.02.2020No comments
Miley Cyrus Models in Marc Jacobs Fall 2020 Runway Show

Miley Cyrus has made her New York Fashion Week fall 2020 debut.
The singer joined a host of other models for Marc Jacobs’ fall collection, which closed out New York Fashion Week. Cyrus modeled a black bra-like top with matching trousers and was holding a zebra-print coat.

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This isn’t Cyrus and Jacobs’ first time working together. The singer teamed with Jacobs in 2013 for a charitable T-shirt which showed the slogan “Protect the Skin You’re In” inscribed on top of a nude Cyrus.  She later starred in the designer’s spring 2014 campaign photographed by David Sims. Last year, the duo teamed again to support Planned Parenthood, designing a pink hoodie that read “Don’t F—k With My Freedom.”
Cyrus also wore a look from Jacobs’ fall 2013 collection to the Met Gala that year, which celebrated its “Punk: Chaos to Couture” exhibit.

Miley Cyrus wears Marc Jacobs at the 2013 Met Gala. 
David Fisher/Shutterstock

Jacobs doesn’t shy away from enlisting celebrities in

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13.02.2020No comments