Designers are raising the stakes on Super Bowl style.
Several fashion brands are dropping Super Bowl LIV capsule collections to commemorate the biggest night in football, when the San Francisco 49ers will go head-to-head with the Kansas City Chiefs in Miami. Balenciaga, Dsquared2, Off-White, Givenchy and Balmain are just some of the brands getting in on the action, designing Super Bowl-themed products for Saks Fifth Avenue’s collection.
Jennifer Lopez and Shakira are also commemorating their highly anticipated halftime show, with both launching Super Bowl-themed merchandise.
Read on to see more 2020 Super Bowl-themed fashion collections.
Saks Fifth Avenue Teams With Givenchy, Heron Preston, Dsquared2 and More

A graphic T-shirt from Heron Preston’s Super Bowl collection. 

Saks Fifth Avenue is teaming with 25 fashion brands to create a 100-piece collection tied to the 2020 Super Bowl, including Balmain, Balenciaga, Givenchy, Off-White, Prada and more. The men’s wear collection includes apparel, sneakers and accessories such as an Off-White collegiate-themed sweatshirt, a camouflage-print, graphic Heron Preston T-shirt and matching sweatpants and a Givenchy bomber jacket and gym shorts, among others.
The collection is an expansion of the retailer’s initiative for last year’s Super Bowl, which included 70 items created by 26 fashion brands. Prices for the 2020 Super Bowl collection

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VERY NICE FELLOWS: Nominated anonymously, Mary Ping said she was “pretty stunned” to be among the U.S. Artists’ 2020 class of fellows. The Chicago-based funding organization has recognized 50 artists in 10 disciplines, who each receive a $50,000 fellowship. This is the largest group of fellows since USA relocated from Los Angeles to Chicago in 2011. The group has given more than $25 million to more that 550 artists in the U.S. since 2006.
As part of this year’s USA class, so to speak, Ping joins the ranks of a wide range of artists, writers, architects, dancers, choreographers, filmmakers, theater specialists and other performers. Honorees are at different stages of their careers. The Slow and Steady Wins the Race founder said, “It does place us in the broader design arena and it’s not just dedicated to fashion. I’m just really honored and humbled to be in a great group of people. The founding members are very illustrious or just incredible about whatever their mission is to foster, promote, support and grow cultural visions of artists.”
Ping’s designs will be featured in the “Bags: Inside Out” exhibition that will make its debut at the Victoria & Albert Museum in April. The Mulberry-sponsored show

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Joe’s Jeans continues to build out its influencer arm.
The denim brand has tapped jewelry designer-slash-influencer Stephanie Gottlieb for its latest collaboration. The capsule collection — Gottlieb’s first venture into denim — features four limited-edition styles with crystal embellishments. Launching Thursday, the pieces range in price from $188 to $498.
The collaboration is part of a larger strategy by Joe’s to claim its stake in the influencer realm. So far, it has seen success in doing so, according to Jennifer Stender Hawkins, senior vice president of marketing and innovation at Centric Brands Inc., which manufactures and markets Joe’s.
“We stepped into the collaboration space with Danielle Bernstein, which was a big success both times we [collaborated] with her,” said Hawkins. “[Influencer collaborations] have since become an important part of the company and something we will continue to do on a regular basis as they present themselves in ways that make sense for both the company and whoever we’re collaborating with — whether it’s a social, an athlete, a brand. If there’s one thing Danielle taught us, it’s that it has to feel very personal for both sides.”

Joe’s Jeans x Stephanie Gottlieb 
Courtesy Image

Both of Joe’s Bernstein collaborations have resulted in “incredible traffic” to Joe’s

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Altuzarra has tapped Shira Sue Carmi as chief executive officer. Her appointment is effective at the beginning of next month.
She succeeds Karis Durmer, who is exiting her role to join Scotch & Soda as ceo of the Americas.
As reported, Ari Hoffman, the former ceo of Scotch & Soda USA, was named ceo of Ted Baker’s North American business. He joined last month.
Most recently, Carmi was president of Mansur Gavriel. Earlier, she founded Launch Collective, a full-service management firm, established in 2005. She has also held roles in marketing, communications and brand management at Banana Republic and Avon.
“Shira has a long and successful track record, and she brings a wealth and breadth of experience and expertise to our brand,” said Joseph Altuzarra, founder and creative director. “I am confident that she is the ideal fit to lead the company. I very much look forward to working with Shira as we enter the new chapter.
“I would like to thank Karis Durmer for her many contributions, leadership and friendship during the last nine years and her invaluable collaboration in the growth of Altuzarra,” he added.
Carmi said, “I look forward to working hand-in-hand with Joseph to further growth the business and take it to

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