The countdown is on for Super Bowl LIV — and so is the buzz for the halftime show.
The NFL revealed in September that Jennifer Lopez and Shakira would headline the halftime show at the Super Bowl on Sunday, where the San Francisco 49ers and the Kansas City Chiefs will go head to head in Miami.
While the musicians have been scant on details for their halftime performance, they’ve both given viewers a sneak peek on their social media accounts and built up hype through their own Super Bowl-themed merchandise.
From what to expect during the performance to how to watch, here is everything you need to know about the 2020 Super Bowl halftime show.
When and where is the 2020 Super Bowl halftime show?
Super Bowl LIV will take place on Sunday at the Hard Rock Stadium in Miami and will begin at 6:30 p.m. on Fox. The halftime show will begin following the first two quarters of the game, likely around 8 p.m.
Who is performing at the 2020 Super Bowl halftime show?
The NFL revealed in September that Jennifer Lopez and Shakira would be headlining the halftime show. Both musicians took to their social media accounts to share the news, with Lopez tweeting out

Follow WWD on Twitter or become a fan on Facebook.

Re/Make, a nonprofit organization that uses original documentary footage to educate consumers about the fashion industry’s treatment of women and impact on the environment, today launched a short film, “10 Ways to Dress Like a Sustainable Pro,” featuring models from Role Models Management, an ethical agency and platform for models with interests and titles such as public health worker, doula, skateboarder, vegan activist and editor in chief.
Ayesha Barenblat, Re/Make’s founder, hopes the film will light a fire under the fast-fashion jeans and viscose jumpsuits of the ranks of less woke shoppers and spark the desire to consume more consciously. She knows that’s easier said than done.
“You come up against the reality that making the right choices are expensive and time-consuming,” said Barenblat, noting that many consumers continue to associate sustainable apparel with dull, crunchy or unattainably expensive clothing. “How do you make sustainability accessible to the everyday girl, so she knows that sustainable fashion can be stylish, attainable and inclusive.
“There’s so many misleading eco-conscious claims, and so much greenwashing,” Barenblat said, adding that some statistics and data points have become evangelized by the industry in spite of a lack of science-based, peer-reviewed research. “Fashion is the world’s second-biggest polluter. How

Follow WWD on Twitter or become a fan on Facebook.

IMG is gearing up for New York Fashion Week: The Shows with a full slate of programming and an updated designer schedule.
The shows take place Feb. 6 to 12 at Spring Studios, with additional shows off-site in New York and Los Angeles.
Expanding on NYFW: BTS, which was introduced in February, IMG will continue with its programming on topics relevant to the fashion industry. The events include:
• The New Face of Fashion: A conversation with Christopher John Rogers discussing his rise from fine arts student to CFDA/Vogue Fashion Fund winner, presented by BMW of North America.
• The Evolving Standard of Beauty: Endeavor chief marketing officer Bozoma Saint John will lead a conversation with Miss Universe Zozibini Tunzi, Miss USA Cheslie Kryst, Miss Teen USA Kaliegh Garris and Miss America Nia Franklin.
• Less is More: Lauren Singer, chief executive officer, Package Free, will discuss conscious living and the simple changes one can make with actor and activist Willa Fitzgerald in a conversation moderated by Erin Walsh, the Wall Group fashion stylist and creative director of SBJCT Journal.
• Designed to Compete: World champion surfer Carissa Moore, designer Cynthia Rowley and New York Giants running back Saquon Barkley will discuss building a brand and

Follow WWD on Twitter or become a fan on Facebook.

COPENHAGEN — Danish label Custommade has been in business since 2002, having come to life in the form of limited-edition collections created using deadstock fabrics. But it moved on to the more traditional wholesale model and reached big commercial success with hundreds of accounts across Europe and the U.S.
Founder Christian Dam is now looking to scale things back and take a more luxurious, design-led route that involves a lot more storytelling, smaller collections, a luxury retail network and a new accessories line.
“The company grew so fast, so it quickly became very commercially driven. We now want to press restart and look at the opportunity to focus on a design-driven distribution, and more quality, edgy designs,” said Dam in an interview.
The label communicated these ambitions with a fall 2020 presentation during Copenhagen Fashion Week, where it presented its collection in a makeshift office space filled with models dressed in elegant pussy-bow blouses, dungarees, bright suits and pretty shirt dresses, as they answered phone calls and typed e-mails.

Custommade, fall 2020 
Courtesy Photo

The idea was to highlight that its feminine, decadent aesthetic can fit into a woman’s everyday life: It worked and made for a fun setting that guests went the extra mile to

Follow WWD on Twitter or become a fan on Facebook.

Designers are raising the stakes on Super Bowl style.
Several fashion brands are dropping Super Bowl LIV capsule collections to commemorate the biggest night in football, when the San Francisco 49ers will go head-to-head with the Kansas City Chiefs in Miami. Balenciaga, Dsquared2, Off-White, Givenchy and Balmain are just some of the brands getting in on the action, designing Super Bowl-themed products for Saks Fifth Avenue’s collection.
Jennifer Lopez and Shakira are also commemorating their highly anticipated halftime show, with both launching Super Bowl-themed merchandise.
Read on to see more 2020 Super Bowl-themed fashion collections.
Saks Fifth Avenue Teams With Givenchy, Heron Preston, Dsquared2 and More

A graphic T-shirt from Heron Preston’s Super Bowl collection. 

Saks Fifth Avenue is teaming with 25 fashion brands to create a 100-piece collection tied to the 2020 Super Bowl, including Balmain, Balenciaga, Givenchy, Off-White, Prada and more. The men’s wear collection includes apparel, sneakers and accessories such as an Off-White collegiate-themed sweatshirt, a camouflage-print, graphic Heron Preston T-shirt and matching sweatpants and a Givenchy bomber jacket and gym shorts, among others.
The collection is an expansion of the retailer’s initiative for last year’s Super Bowl, which included 70 items created by 26 fashion brands. Prices for the 2020 Super Bowl collection

Follow WWD on Twitter or become a fan on Facebook.

The bike has up to 40 miles of range and can reach a top speed of 20 mph.

1016 Industries adds new body panels and power upgrades to make the super-sports SUV even more bullish.

Plus, two more luxurious ways to watch the game if you can’t snag tickets.

An array of spectacular, once-in-a-lifetime experiences and rare wines helped set a new record for the charity.

When one private plane simply won’t do.