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CHANGE OF PLANS: Giorgio Armani said late Saturday evening that his signature brand’s women’s fall show will be held behind closed doors, “given the recent developments of the coronavirus in Italy.”
“The show will be filmed in an empty theater, without press and buyers” and will be visible on Armani.com, the brand’s Instagram and Facebook accounts at 5 p.m. CET, the company said in a brief note.
The designer was meant to hold two shows, at 4 p.m. and 5 p.m. CET, in his Via Bergognone headquarters, closing Milan Fashion Week, which kicked off on Feb. 19. “The decision was made to avoid exposing guests to any dangers to their health,” said the company. Armani held his Emporio Armani fall show on Friday.
As reported a few hours earlier, international eyewear trade show Mido has postponed its upcoming edition slated to run Feb. 29 to March 2 at Milan’s Rho-Fiera fairgrounds due to uncertainty over the coronavirus epidemic in Italy.
The fair’s organizer said the trade show would be held between the end of May and early June.
As of Saturday night, according to media reports, 60 Italians were diagnosed with the virus in the past two days, including 47 people in the Lombardy region, of which one resides on the
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MILAN – International eyewear trade show Mido has postponed its upcoming edition originally slated to run Feb. 29 to March 2 at Milan’s Rho-Fiera fairgrounds due to uncertainty over the coronavirus epidemic in Italy.
The fair’s organizer said the trade show would be held between the end of May and early June.
“It’s a decision we took in the wake of the seriousness of the current situation and as a response to our exhibitors and visitors,” commented Giovanni Vitaloni, president of Mido.
“The evolution of the health crisis in our country left us no doubts in deciding to postpone the 2020 edition of the show,” he added.
As of Sunday night, according to media reports, 60 Italians were diagnosed with the virus in the past two days, including 47 people in the Lombardy region, of which one resides on the outskirts of Milan.
“It’s a double effort being a week away from the show, but we cannot think about celebrating our 50th anniversary in such a serious historical context for the world and especially, in this moment, for our country,” Vitaloni added. “Our sense of responsibility not only as entrepreneurs but also as human beings, for our families, children and colleagues forced us to take
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COLOR ME WHITE: “The white shirt is the most democratic and most universal, but it can also be the most individual” garment, according to Pier Paolo Piccioli, who unveiled the Valentino Le Blanc project in Milan at the brand’s boutique on Via Montenapoleone during Fashion Week.
For Spring 2020, Piccioli presented a study of the white shirt, proving his sartorial expertise and showing the shirt in several proportions, whether as a dress or a tunic, simple or elaborated. Le Blanc celebrates the ability to make the culture of couture more visible, said the designer.
With Le Blanc, Valentino also offered a customization project for the white shirt.
On the upper floor, a seamstress showed the variations available — from a beautiful white-on-white sequined floral pattern to one’s initials in different fonts.
“There are a couple of things I love – denim, a tuxedo for women, some things that are interesting to reinvent but the white shirt is one of the most interesting. It’s like a white toile,” said Piccioli.
Inez van Lamsweerde and Vinoodh Matadin, who photographed Valentino’s spring campaign, also attended the cocktail event to launch the project.
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ALL TOGETHER NOW: For the first time, Valextra will present in Milan today a number of its storied handbags revisited by Sunnei, Plan C by Carolina Castiglioni, Arthur Arbesser, La DoubleJ by J.J. Martin and Massimo Alba.
“I’ve always believed that unity is strength,” said Valextra’s chief executive officer Sara Ferrero during a preview at the brand’s showroom. She underscored how it is increasingly “complicated to find resources and talent” for small independent brands in a scenario where large groups are polarizing the industry, and political, social and financial turmoil, from Brexit and the Hong Kong protests to the coronavirus, are impacting businesses. “We need to think outside the box,” she said. Ferrero said the idea was to explain “what the Milanese legacy is about. I find this is not really clear outside of Italy. Milan is seen as a city for shopping, perhaps a bit boring, not like Rome or Barcelona, but we want to celebrate its history, its design and art, how it combines entrepreneurial and creative talent.”
Called Extra Milano, the collection is genderless and will be distributed throughout the year, with monthly drops starting in May with Martin’s take on Valextra. “We are all friends,” said Ferrero of
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