Anchors away!
The Council of Fashion Designers of America is partnering with the Boston Consulting Group to conduct a study to assess the environmental impact of New York Fashion Week.
In 2015, the CFDA retained BCG to undertake an extensive study to define the future of fashion shows with the aim of fixing what many industry experts considered a broken system. The result of the six-week study was that the time was ripe for change, and future approaches depended on each brand, their tier and in-house strategy.
Launching this week, the new research project will result in an Impact Report assessing NYFW’s current ecosystem, including event production, logistics, transportation and public relations, and its impact on the environment. The report is expected to identify actionable priorities and opportunities for transformation with a Playbook for Positive Change, featuring phased steps that can be easily implemented. The playbook is intended for designers, brands, show producers, public relations executives, editors and other fashion week stakeholders.
“It is imperative that the global fashion industry addresses climate change and the impact of fashion week on the environment,” said Steven Kolb, president and chief executive officer of the CFDA. “Fashion shows are vital to the creative process of a designer. Given
Follow WWD on Twitter or become a fan on Facebook.
APPLY YOURSELF: Allen Iverson and Reebok surprised Bethel High School’s class of 2021 Wednesday morning with news that the costs of their college applications would be covered.
The 44-year-old former NBAer informed the incoming senior class at his alma mater in Hampton, Va., via video. Free sneakers were also part of the deal for the students. Before his 14 seasons of playing pro basketball and two years at Georgetown University, Iverson was a promising high school player, and the NBA’s number-one draft pick in 1996.
The Virginia school won’t be the only beneficiary from the pro-college initiative. Reebok will also cover application fees for select students in the U.S., who apply online by explaining in 200 words or less how the coverage of their college applications “will enable them to reach their full potential and aspirations.” As brands in all sectors and sizes are trying to connect with consumers beyond purchases, Reebok appears to be zeroing in on an important point in many high schoolers’ lives. The arrangement also lends itself to consumer data acquisition.
Of course, there are new products in the mix, too. Reebok touted the new Origins Pack Wednesday which features reimagined versions of Iverson’s classic Iverson silhouettes like the
Follow WWD on Twitter or become a fan on Facebook.
Ath-leisure brand Legends has set up shop at Barclays Center for its first retail location in New York City just ahead of the Brooklyn Nets home game versus the Memphis Grizzlies tonight.
The 150-square-foot shop located at the Brooklyn arena’s courtside retail space carries a previously exclusive Legends x Nets apparel collection that was made in collaboration with the Brooklyn Nets for its players. The co-branded consumer collection ranges in price from $20 to $110, and is comprised of black and white hoodies with the Brooklyn Nets basketball logo and Legends ‘L’ logo and the Brooklyn neighborhoods on the right sleeve, black and white long sleeve shirts and gray socks that say “Bklyn.”
Legends said the shop is temporary but it is hoping to extend its stay at the arena. The shop is also not connected to the Brooklyn Nets Swag Shop or Fanatics.
Launched in 2018 by Scott Hochstadt and Chip Neff of Neff Headwear, Legends offers ath-leisure apparel for men, including T-shirts, shorts, hoodies, joggers, socks, caps and backpacks. The brand has deep ties in athletics, given Hochstadt’s background in sports and entertainment, and received $2 million in funding in 2019 from athletes such as two-time NBA MVP Steve Nash, Cleveland
Follow WWD on Twitter or become a fan on Facebook.
The Gemera is the Swedish automaker’s very first four-seater.
If anyone deserves a big hand, or four, it’s him.
Sotheby’s Wine 2019 report points to opportunities in 2020.
She did it her way.
The sports sedan will be available in two editions limited to a combined run of 500 examples.
ARMANI’S 500: Giorgio Armani has teamed with Fiat — and is sending a positive message to Milan to boot, as the city and Italy have been hit by the coronavirus outbreak.
On Wednesday, the day the Italian government decided to extend the closure of schools and universities in the country until March 15 and prime minister Giuseppe Conte delivered a motivational speech during the evening news, a Fiat 500 designed by Armani was unveiled in front of the Duomo Cathedral in Milan, which reopened this week after precautionary measures were taken to rein in contagion.
The car will then “be moved to representative places throughout the city to send a strong message of positivity,” the Armani company said. The event was also live-streamed on Wednesday afternoon.
The one-off Fiat 500 Armani is an environmentally friendly electric vehicle is part of a charity project in support of Earth Alliance, the nonprofit organization founded by Leonardo DiCaprio, who has worn Armani on the red carpet for years. The organization fights climate change and the loss of biodiversity throughout the world.
The model will be auctioned together with two other Fiat 500 versions, designed by Bulgari and Kartell, respectively.
The interiors of the Fiat 500 designed by
Follow WWD on Twitter or become a fan on Facebook.