Fashion and beauty brands are the latest to launch initiatives to combat the coronavirus pandemic.
Indie and established names are making donations or raising funds for various organizations that are fighting the impact of COVID-19 on local and national communities.
Several brands, including beauty brands Farmacy and Grande Cosmetics, as well as contemporary fashion label Everlane, are donating to Feeding America, the nationwide network of food banks that is providing meals to children and low-income individuals.
Read More: Fashion Industry Leaders Raise Funds to Fight COVID-19
Celebrity-founded brands are also launching giveback initiatives. Kim Kardashian West’s Skims shapewear brand is donating 20 percent of sales from its cotton collection to Baby2Baby and Lady Gaga’s Haus Labs beauty brand is donating 20 percent of sales to food banks in New York City and Los Angeles.
Here, WWD compiles 19 fashion and beauty brands that are fighting the coronavirus pandemic.
Alice + Olivia
Fashion label Alice + Olivia is teaming with No Kid Hungry to combat COVID-19, donating 10 percent of online sales back to the organization.
Aritzia
Fashion retailer Aritzia is donating all profits to its Aritzia Community Relief Fund, which provides financial support to its employees and overseas partners.
Billie

Billie’s body-care products. 

Millennial-minded shaving brand, Billie, is donating $100,000 through its

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GET TO WORK: Christian Siriano is calling on other fashion designers to join his efforts to sew masks for hospital workers in the fight against the coronavirus.
After tweeting to New York Gov. Andrew Cuomo on Friday asking how he could get masks to New York City hospitals, Cuomo’s team responded immediately to help coordinate and to determine which hospital needs the masks first, Siriano said.
Now working from his home in Connecticut, Siriano said he and his team aim to make 1,000 masks for New York City hospitals in a couple of days.
Siriano also hopes that any other designer who has the production capacity to help will do so. “I really think that if anybody still has team members who are sewing or who can sew, especially in New York, we could make a few hundred a day. There are only so many people who work in a hospital. Fashion could really change everything in a week. Look, we have nothing else to do right now. Nobody is buying clothes so what can we do? I hope that everybody can pitch in.”
Siriano said, “I know that Monique Lhuillier has a full working atelier in L.A. Maybe she can help. Hopefully, everybody

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CONFIRMATION NEWS: While the coronavirus emergency has caused most events to be postponed or canceled, on Friday, White’s organizing body confirmed its sustainability event WSM will be held in Milan during Men’s Fashion Week, slated for June 20 to 24, and the next edition of White, scheduled for Sept. 24 to 27, “representing a fundamental moment for the relaunch of the Italian fashion system, that will see important news and necessary changes.”
At the same time, Massimiliano Bizzi, founder of White said that “a spontaneous and viral movement” of small and medium-sized companies, artisans, retailers and producers has been taking shape, fronted by White and association Confartigianato, asking for economic interventions needed in the COVID-19 crisis. Bizzi said he had received more than 1,000 requests to join forces, acknowledging that Italy’s web of small and medium-sized companies are at risk.
To further highlight this movement, a special communication project  #whiteinsiemesiamopiùforti [white together we are stronger] will be launched to give voice to the companies on social media and to highlight values and products, characterized as only the first of a series of actions.

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The launch of Gwyneth Paltrow’s collaboration with Proenza Schouler for G. Sport — Goop’s athletic line — may have been held off “if it was another category,” said Shaun Kearney, Goop’s general manager of fashion and home. “We discussed holding the collection.”
With the current climate, many brands are postponing launches and rethinking marketing strategies. As the world turns to life’s bare essentials, retail (particularly the extravagance of luxury) has taken a back seat and been impacted by store closures and a variety of cancellations.
It’s activewear’s connection to wellness and “the Goop community looking to stay healthy” that made this release “a right fit,” Kearney continued. As nearly 40 million California residents alone were ordered to “stay at home” until further notice by Gov. Gavin Newsom on Thursday and other states are likely to follow to help manage the outbreak, wellness — from the mental to physical — has been a rising focus.

G. Sport x Proenza Schouler 
Courtesy

“We’ve been seeing an uptake in loungewear and ath-leisure,” Kearney said. (At-home workouts have been trending online, as fitness studios continue to turn to streaming.) While nonessential businesses in California and New York have been ordered to shut down, Goop’s warehouse has not yet been

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The coronavirus has claimed retail’s first casualty. 
Lingerie start-up ThirdLove said by way of social media Thursday afternoon that it was closing up its New York City shop — permanently. 
“We are operating in uncharted territory with retail stores across the country closing, and at a time when virtually everything we hold as ‘normal’ is being challenged,” Heidi Zak, ThirdLove’s cofounder and co-chief executive officer, wrote across the brand’s Twitter and Instagram channels. “It is with a heavy heart, we have decided to close our NYC pop-up. We had an amazing retail team that was hitting their stride, but our pop-up lease was up shortly so we decided to permanently close our only physical location. Our affected teammates were offered severance and extended benefits. As a small business, we are absolutely feeling the impact of COVID-19.”  

ThirdLove cofounder Heidi Zak in the New York City store, which included a bra wall. 

The San Francisco-based entrepreneur went on to call the decision to close the store a “gut-wrenching” one, but said the company would shift its focus to its roots: online.
In fact, ThirdLove was born online in 2013. The brand’s popularity quickly picked up steam because of its digital “Fit Finder” and extended size range in

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Keep your social life alive and learn a little something, all while helping an industry stay afloat.