Brazilian designer Fabiana Milazzo is introducing her blend of handcrafted femininity and responsible entrepreneurship to the U.S. market via her new store in Los Angeles.
Known for her designs that are enhanced by artisanal embroidery, macramé, crochet and beading, she flips the script for what is considered formal and casual. A black gown has a relaxed feel with netlike sleeves and corded rope framing a high slit, whereas a sweatshirt stitched from two different shades of blue sparkles with intricately sewn beads on the front.
“I like to mix elements,” she said through an interpreter, her husband Eduardo Carvalho. “I make the party dresses less formal and enrich the casualwear.”
Readying to unveil her first Stateside sales point on Feb. 22 in a 1,300-square-foot space on Melrose Place as the recession in her country deepens, Milazzo hopes the U.S. grows to become the biggest market for her $5 million company. She is a seasoned designer in Brazil, having opened two stores and presented her collections at São Paulo Fashion Week since starting her namesake business in 2000. From the southeastern city of Uberlândia, Brazil, which serves as her base for design and manufacturing, she also sells to 90 retailers within the country as
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