Blog Left Sidebar

Carmelo Anthony’s New Head Game

Oklahoma City continues to up its fashion game thanks to its star basketball players Russell Westbrook and Carmelo Anthony.
Anthony, who was traded to the Thunder at the end of last year, today will introduce a signature hat collection with San Francisco-based Goorin Bros. The partnership marks the first co-branded product line with a professional athlete for the venerable headwear company in its 122-year history.
Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Anthony named each of the looks including the Melo Mint, a style with an open crown with a stiff brim and leather sweatband in green; the Everyday Camo, a center-dent fedora in a camouflage pattern, and Sage Dust, a hard-pinch teardrop crown fedora with a wide brim and a leather sweatband.

The Everyday Camo model.

The hats will retail from $180 for the Camo to $300 for the Melo Mint. Each is lined with green satin and a Melo x Goorin logo, Anthony’s signature and the inscription: “Knowledge of self, wisdom and understanding.” They will be packaged in a green and copper foil hatbox and will be available in sizes small through extra-large.
Anthony unveiled the collection

Follow WWD on Twitter or become a fan on Facebook.

Tommy Hilfiger Brings TommyNow Drive to Milan

MILAN — Tommy Hilfiger is bringing his TommyNow show to Milan on Sunday, which will be centered on the Formula One racing world and close Milan Fashion Week.
TommyNow Drive comes on the heels of the brand’s multiyear partnership with Formula One World Champion Mercedes-AMG Petronas Motorsport. The event promises to engage more than 2,000 guests in an experience enhanced by immersive activations including the Bose Virtual Race Garage featuring QuietComfort 35 II Noise-Canceling Wireless Headphones, and the F1 Race Simulator and F1 Pitstop Challenge, both courtesy of Mercedes-AMG Petronas Motorsport.
Building on the see-now-buy-now format, the event will show the men’s and women’s Hilfiger collection as well as the fourth TommyxGigi capsule with Gigi Hadid, and all runway looks will be immediately available in more than 70 countries, including the brand’s global wholesale network and own retail channels, Tommy.com, social media content, shoppable live-stream and chatbots.
Here, Hilfiger and Hadid discuss the collaboration and the show.
WWD: Italians have historically been passionate about racing. Is this the reason why you chose to show in Milan?
Tommy Hilfiger: My vision has been to take TommyNow on tour to new audiences around the world. This season we are bringing the show to Milan, one of the fashion capitals of the world. We wanted to show the new collection

Follow WWD on Twitter or become a fan on Facebook.

Lanvin Faces Slow Turnaround After Fosun Acquisition

PARIS — Analysts on Thursday welcomed Fosun International’s acquisition of Lanvin as a positive development for the cash-strapped French luxury brand, but they cautioned the Chinese conglomerate will need to be patient before seeing the effects of any turnaround plan.
The companies said Thursday that Fosun has acquired a majority stake in Lanvin, confirming a report in WWD on Feb. 12 that the Chinese firm beat Qatari rival Mayhoola Group to win control of the label, which is facing a liquidity crisis.
The sale agreement leaves the current shareholders, Taiwanese media magnate Shaw-Lan Wang and Swiss businessman Ralph Bartel, on board with a minority stake, Fosun and Lanvin said in a joint statement, which contained no financial details.
“Lanvin will leverage its strong fashion legacy and coupled with Fosun’s global resources will enter a new phase of expansion,” they said.
The Chinese conglomerate plans to invest 120 million euros in the struggling house, according to a source. A spokeswoman for the house declined to confirm that sum, or to provide any further details on the company’s shareholding structure.
“Given the size of the label, it’s a large amount, and should help fill in the hole,” said David Da Maia, equity analyst at CM-CIC Market Solutions.

Follow WWD on Twitter or become a fan on Facebook.