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Hundreds of Southern California Subways launch $4.99 footlong deal despite protests by some franchisees
The $4.99 12-inch sandwich promotion launched Monday, Jan. 1 at participating Subway restaurants across the nation including roughly 785 Subway restaurants in Los Angeles and Orange County. (Courtesy Subway)
The $4.99 12-inch sandwich promotion launched Monday, Jan. 1 at participating Subway restaurants across the nation including roughly 785 Subway restaurants in Los Angeles and Orange County. (Courtesy Subway)

Hundreds of Southern California Subway restaurants have launched a controversial $4.99 footlong deal despite protests from some franchisees.

The promotion launched Monday, Jan. 1 at participating restaurants across the nation including roughly 785 Subway restaurants in Los Angeles and Orange County. The deal, which first emerged during the Great Recession, was last seen on menus in 2012. The latest bargain shaves the cost of some sandwiches by as much as $1.80 — a drastic drop that struggling restaurants can ill-afford.

Bob Grewal, who owns the master development rights for more than 2,000 Subway restaurants across the country, said franchises who dislike the deal do not have to participate. He said roughly 90 percent of his franchise stores in Orange County and the greater Los Angeles area, are selling the discounted subs.

“That’s quite a bit,” he said.

Some operators, especially shops in locations where the rent is high, have chosen not to participate.

“There are franchisees upset about the deal. And, they have a right to be,” said Grewal, whose company is the largest Subway franchisor in the world. “We can’t by law force anybody to do the $4.99.”

He said the deal was brought back to increase foot traffic in restaurants at a time when fast food rivals are pushing value meals. McDonald’s, Taco Bell and Del Taco, for example, recently announced tweaks to their value menus for 2018.

“Everybody in QSR (Quick Service Restaurant) industry is launching price point promotions. We wanted to bring back a real value to customers,” he said.

Grewal said franchise representatives must approve all chain-wide promotions. Despite protests from some franchise groups, the $4.99 footlong deal was approved twice by Subway representatives, said Grewal, who also operates restaurants in Virginia, Washington D.C., and Maryland.

In previous years, Subway offered several subs for $5 between 2008 and 2012. In 2014, Grewal said Subway brought back the deal but raised the price to $6. This year, represents a compromise. The $4.99 price is only good for five subs: Black Forest Ham, Meatball Marina, Spicy Italian, Cold Cut Combo and Veggie Delite.

At his 243 Orange County Subways, those subs range in price from $5.99 to $6.79 for a 12-inch sandwich, Grewal said.

“A majority of the country will barely break even — even if they get a traffic bump,” Grewal said.

So why do it?

“This is not to make money. It’s to bring them (customers) back to Subway restaurants.”

Once the deal goes away, operators like Grewal are hoping customers will continue to come back.

Restaurants need the boost.  In 2016, Subway sales reached $11.3 billion, down 1.7 percent from the year before, according to the latest data from Chicago-based market research firm Technomic.

03.01.2018No comments
Laguna Niguel to dedicate pickleball courts next week

City officials in Laguna Niguel will hold a dedication ceremony for the pickleball courts at Laguna Niguel Regional Park, from 10 to 11 a.m. Wednesday, Jan. 10.

Pickleball is a cross between badminton and tennis and is a sport that is growing in popularity. The city will soon be opening four courts to the public at the park.

The dedication ceremony is free for the public to attend and the county entrance fee to the park will be waived for the event for those who mention the pickleball dedication as they enter.

IF YOU GO

What: Pickleball Courts Dedication Ceremony

When: 10-11 a.m., Wednesday, Jan. 10

Where: Laguna Niguel Regional Park, 28241 La Paz Road

Cost: Free

Information: 949-425-5100 or cityoflagunaniguel.org

03.01.2018No comments
San Juan Capistrano’s lack of maintenance funds could delay tribal cultural park

San Juan Capistrano’s first people – the Juaneño band of Mission Indians – may have to wait a bit longer for the city to build a $1.7 million cultural park dedicated to their heritage.

The city has the money to build the one-acre Putuidem Village simulation in an open space off Camino Capistrano along Oso Creek. But the city doesn’t have money to maintain the proposed improvements, estimated to cost about $75,000 a year.

So the cultural venue, planned over the last three years, sits atop a list of nine “unfunded” projects in the city’s work plan for 2018.

City Manager Ben Siegel recommended at a City Council meeting Dec. 13 the city not build any new facilities it can’t afford to maintain. So it will be up to the City Council this spring, when considering a new budget, to try to come up with maintenance money.

Councilwoman Kerry Ferguson, who has worked with descendants of San Juan’s first people on a Putuidem Village advisory committee to help plan the park, said the city needs to make it happen for the Juaneños.

  • Adelia Sandoval, cultural director of the Juaneño Band of Mission Indians, describes the Northwest Open Space Community Park project during 2016’s National Historic Preservation Week along Los Rios Street in San Juan Capistrano. (File photo by Paul Rodriguez, Orange County Register/SCNG)

    Adelia Sandoval, cultural director of the Juaneño Band of Mission Indians, describes the Northwest Open Space Community Park project during 2016’s National Historic Preservation Week along Los Rios Street in San Juan Capistrano. (File photo by Paul Rodriguez, Orange County Register/SCNG)

  • San Juan Capistrano residents Jerry Nieblas, Stephen Rios and Gigi Nieblas, from left, stand with a map of Acjachemen Nation villages on the site of Putuidem village where ancestor Maria Bernarda Chigilia once lived. (File photo by Jeff Antenore, contributing photographer)

    San Juan Capistrano residents Jerry Nieblas, Stephen Rios and Gigi Nieblas, from left, stand with a map of Acjachemen Nation villages on the site of Putuidem village where ancestor Maria Bernarda Chigilia once lived. (File photo by Jeff Antenore, contributing photographer)

  • Nathan Banda, a member of the Juaneño Band of Mission Indians, Acjachemen Nation, uses a hawk wing and burning white sage to bless a planned cultural site in San Juan Capistrano. (File photo by Jeff Antenore, contributing photographer)

    Nathan Banda, a member of the Juaneño Band of Mission Indians, Acjachemen Nation, uses a hawk wing and burning white sage to bless a planned cultural site in San Juan Capistrano. (File photo by Jeff Antenore, contributing photographer)

  • Members of the Juaneño Band of Mission Indians, Acjachemen Nation led the 2017 Swallows Day Parade in downtown San Juan Capistrano. (File photo by Jeff Antenore, contributing photographer) Photo By Jeff Antenore, Contributing Photographer

    Members of the Juaneño Band of Mission Indians, Acjachemen Nation led the 2017 Swallows Day Parade in downtown San Juan Capistrano. (File photo by Jeff Antenore, contributing photographer) Photo By Jeff Antenore, Contributing Photographer

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“They have essentially had their land taken away from them, they’ve had their culture taken away from them,” Ferguson said. “Over the history of this town, they have not had a lot of encouragement. They have been told for a very long time that this project was going to happen.”

Ferguson said the village, which would include kicha huts, a cultural group area, information panels, native tools and an amphitheater, was expected to be ready by November 2018.

“If we go back to them now and say, ‘Gee, I’m really sorry but we don’t have maintenance money. we’re not going to build this place that would give back just a little of the land’ … I can’t even begin to describe the disappointment that is going to bring to that community.”

The Acjachemen Nation, whose history dates back thousands of years in Orange County, became known as the Juaneños after Spanish settlers arrived and built a mission in 1776.

The proposed cultural gathering place, to be built on the site of the original Putuidem Village, is to serve as a showcase for Acjachemen culture for visitors and school children and as a quiet place for Juaneño reflection, Ferguson said. It would also be used for tribal events.

“We need to come up with the money to get that completed,” Councilwoman Pam Patterson said.

Ferguson suggested a solar energy conversion program could save the city $80,000 a year and provide a source of revenue. Councilman Brian Maryott suggested the city could tap into unspent money in the city’s fund for an open space area in the northeast, but Mayor Sergio Farias said money from one open space fund can’t go into the other.

Jerry Nieblas, an Acjachemen descendant who traces his lineage back to the original Putuidem Village, said Juaneños want to work with the city and could help form a foundation to assist. But the city needs to step up as well, he suggested, as the site is city property and he believes that Putuidem Village can become a valued resource for the city.

It will become new cultural attraction at the northern entrance to town, highlighting that there was life in San Juan before Mission San Juan Capistrano, Nieblas said.

“And let people know that we are still here,” he said, “our language and our culture.”

Plans for Putuidem Village are about 90-percent complete, Siegel said, and will be brought to the City Council when ready.

03.01.2018No comments
Frumpy Middle-Aged Mom: New Year’s resolutions I can actually achieve

So, my friends, it’s the time of year when lots of us make resolutions, and I’m no exception. However, I’ve reached the age of wisdom, which means I now only make promises to myself that I think I can actually keep.

So, here they are:

I will get on the bathroom scale every morning, no matter how much I’m forced to curse at the result.

I will stop expecting “Star Wars” movies to be entertaining.

I will keep doing things that are inappropriate for women my age, though I draw the line at going to Coachella. I remember one newscaster, forgive me for forgetting your name, suggesting that people without tickets could just take off their bras, smear dust all over themselves and pee in their backyards and have the whole experience for free. I do that every day anyway, so I’m set.

New years resolution: I will get on the bathroom scale every morning, even when it makes me scream
New Year’s resolution: I will get on the bathroom scale every morning, even when it makes me scream

I will faithfully walk at least 87 steps a day – the exact distance from my desk to the refrigerator. (Fitbit, anyone?)

I will stop buying things with my credit card on Amazon just because I get free Prime shipping.

I will think seriously about going to the gym. Every day. Then, I will actually go. At least, most of the time.

I will clean the pile of clutter off the breakfast bar, so at least we have one tidy space to eat. The dining room table is hopeless, as the top hasn’t been sighted for years under the piles of paperwork and magazines, but I still have hope for the breakfast bar.

I will not meet with any emissaries from Russia, even if they tempt me with those cute nesting wooden dolls.

When I drive past the lair of the devil, also known as the See’s Candy store, I won’t slam on my brakes and look in the window, requiring the person behind me to also slam on his brakes.

At their request, I will quit referring to my young adult children as “you kids,” unless they are actual goats, which sometimes seems the case.

When I’m in the hot tub at my gym, and an elderly man wearing bathing trunks and a baseball cap gets in next to me and starts talking loudly on his mobile phone, using the speaker, I will continue to point out to him that it’s annoying but when he starts telling me to shut up, I won’t get in an argument with him. I’ll just remind myself I got in there to relax, and he’ll never let me have the last word anyway.

At least once this year, I will remember to bring earplugs to rock concerts, keeping in mind that I lost much of my hearing sitting in the fourth row of the Rolling Stones Steel Wheels tour when they played the L.A. Coliseum.

I will refuse to meet with any Russian envoys, even if they bring me cute nesting dolls. Photo: NIYAZ PIRANI THE ORANGE COUNTY REGISTER
I will refuse to meet with any Russian envoys, even if they bring me cute nesting dolls. (File photo by Niyaz Pirani, Orange County Register/SCNG)

I will give up on my dream of being a contestant on “Survivor,” realizing I would undoubtedly be the one who stubbed her toe the first day and needed a medical evacuation.

I will color my hair more often, before I get that thick line of gray roots that reminds me I’m actually way older than I feel.

I will bring my own healthy snacks to office meetings, so I don’t devour entire plates of home-baked goodies that my fabulous chef colleagues bring in just to torture me.

In an effort to avoid early onset dementia, I will stop trying to initiate conversations with my young adult children, especially when they involve slang expressions that I can’t fathom. (OK, wait. So, what used to be cool and was then fierce is now fire?)

Along the same vein, whenever my teenage daughter says something is “Gucci,” I will stop looking around for a leather handbag.

I will refuse any attempts by the Trump Administration to recruit me to be ambassador to England. They call their fries “chips” and put vinegar on them. It’s just wrong.

I won’t laugh hysterically any time someone suggests that, now that my kids are grown, I might meet a man and get married.

I won’t log into the website for my insurance company, create a new log-in, and then forget my user name and password before I can write it down.

I will stop cursing at idiots who cut me off in traffic, lest they roll down their windows and aim a pistol at me. Unless it’s a black BMW. Then, seriously, you just gotta.

So, friends, that’s my list. Last year, I added that I wanted to “stay scared.” Because if you’re scared, you’re pushing your boundaries and going to new places.

So, happy new year, and I hope it’s a scary one for you, too.

03.01.2018No comments