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An attorney for New York firm Maverick Apparel LLC has sent a cease-and-desist letter to vlogger Logan Paul for, among other things, trademark infringement.
Paul, who operates his own YouTube channel, has been the target of outrage the past several days after he posted a video of himself in Japan’s Aokigahara forest, a place that’s seen a high rate of suicides. Paul’s YouTube video, which has since been removed, includes footage of himself reacting to what appears to be a victim of suicide. Paul, who commands a subscriber base of 15.4 million through the video-sharing platform, has since publicly apologized for his actions.
Paul’s behavior and use of Maverick is now the subject of a demand letter sent Thursday by Maverick Apparel LLC, which has no affiliation to Maverick by Logan Paul merchandise.
Maverick Apparel, founded in 2005, sells juniors and children’s apparel in the U.S., Canada and Mexico. The company alleges in its letter that its business has taken a hit from confusion in the market by some who believe the two businesses are related.
The letter was sent to Paul and his counsel along with Maverick Media of Beverly Hills. YouTube chief executive officer Susan Wojcicki was also included in the list

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From skiing to winning the lottery, London men’s wear designers looked to a wide range of subjects for inspiration for their fall collections. Here, some of the topics that sparked their creativity ahead of the shows, which begin on Saturday.
“This season we celebrate the 70th  anniversary of the Trialmaster jacket, which gave me an opportunity to revisit our British roots and present our Made in U.K. collection. Looking through our Trialmaster history led me to explore English youth subcultures and how our jackets have been adopted and customized since the Fifties. The iconic silhouettes from this era including the field, parka and biker jackets have been updated this season with added functionality and modern fabrications. The hero piece of the collection is the anniversary Trialmaster, which is entirely manufactured in the U.K., in a new tumbled coated cotton and reflective tape with badges, celebrating our heritage.” — Delphine Ninous, creative director, Belstaff
“A deep dive into the big blue. The collection stands as a creative call to arms and focuses on responsible design and sourcing to protect both planet and wearer.” — Christopher Raeburn
“It’s about escaping life, going to Noel’s house party and the adventures of kids’ coloring books.” — Liam Hodges
“This season’s collection explores

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All the new places you’re going to want to eat at this year.

These are the luxury electronics stories that most resonated with our readers last year.

Royal Huisman has released never-before-seen photos of the 190-foot sailing yacht Ngoni.

With lots that include a 1914 Rolls-Royce and 1952 Ferrari 212 Europa, the auction is what automotive dreams are made of.

Tucked away on a secluded stretch of the Indian Ocean, Como’s latest luxe retreat has us dreaming of a Balinese getaway.

Six leading apparel brands have stepped forward to be featured on a new online map that claims to be the only tool in the world to openly link leading multinational corporations to their suppliers’ environmental performance.

Newly-listed Hong Kong-based apparel manufacturing giant Crystal Group is to expand its worker empowerment programme to facilities in Bangladesh and Cambodia – and says it expects all of its wholly-owned factories will have adopted the Higg Index Facility Environmental Module (FEM) 3.0 to measure environmental performance in 2018.

“Drastic changes” are needed to generate shopper appeal at Debenhams according to one analyst, as the struggling UK department store retailer warned it expects to miss full-year profit forecasts after a disappointing end of season sale.