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Pre-fall has proven to be the never-ending season. Market begins in November and wraps the end of January. It’s a commercially important season with deliveries throughout summer, and collections range from casual daywear to evening attire and autumnal coats. But trends emerge as they always do, and the season provided moments of strong visual impact. Here, a look at the five biggest fashion trends for pre-fall 2018.
Graphic stripes: Colorful stripes atop daytime silhouettes proved to be one of the more striking trends of the season. DVF and Tanya Taylor opted for separates with strong lines, while Carolina Herrera argued for a full head-to-toe look.
Matching sets: Speaking of head-to-toe dressing, matching print sets abounded, making a case for loud, statement dressing with minimal effort.
Sequins: Positioned for evening, this season’s sequined outfits also skewed younger. Preen by Thornton Bregazzi cut a loose gown worn slightly off-shoulder with an asymmetrical hem, while Alessandro Dell’Acqua at No. 21 proposed a long-sleeved top and miniskirt for a night out.
Plush fur: Real or faux, fur outerwear came in a variety of alluring styles to shield from the impending cold — from the sophisticated and demure pastel pink at Fendi to a playful kaleidoscope of colors at

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Don’t tell Demi Lovato that sitting is the new smoking.
Multitasking may be a sport of sorts for the self-described singer-songwriter-actress-entrepreneur-philanthropist, but for her newest ad campaign for Fabletics, she decided to take a seat. Wearing coordinating leggings and a bra top with sneakers, Lovato is all smiles in one shot lounging in a leather chair taking a selfie. (The image would appear to be a wink at the “Selfie-Worthy Styles” on the Fabletics by Kate Hudson site.) In another of Lovato’s new ads, she appears in a neon cropped top and leggings, twirling her ponytail while semi-reclined on the floor surrounded by albums. Last season she took a more athletic approach, standing with both hands wrapped apparently ready for sparring.
Despite the Annal of Internal Medicine’s report that excessive sitting can run the risk of early death – regardless of how much you exercise — Fabletics is taking a more relaxed approach to branding this time around. But the five-year-old brand creates clothing to inspire shoppers to stay active — however they define that. JustFab Inc. co-chief executive officers Don Ressler and Adam Goldenberg launched Fabletics with Kate Hudson to offer stylish, high-quality gear at an accessible price point.
Earlier this week

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Independent designers Yeohlee Teng and Lucy Jones shared their views on fashion during a Tuesday afternoon talk at the Museum of Modern Art.
Functional, seasonless design is the bedrock of what they do but each approaches it from a different perspective. During the “Style, Selfhood & The Body” discussion, Michelle Millar Fisher, a design curatorial assistant in MoMA’s department of architecture and design, asked both designers how they approach the ideal body, which by fashion standards is an ultra thin one. Teng said, “There is no ideal body. I think we all have ideal bodies as far as I’m concerned. I really think about the body’s movement. For me, it is [a matter of] what are you going to do in whatever I am making and how many of those functions can you perform in one item?”
Jones shared her own trajectory, “When I was in Parsons, I was getting disheartened by fashion in general. I felt it was just such a conveyer belt, people were mean…I didn’t know if it fit my personality. I was close to leaving school at one point.”
Then faced with a change-the-world-with-design assignment from a professor, she reconsidered her place in fashion after a phone call with

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“I really believe a brand is a living thing and you have to nurture it the way you nurture a child. You can not show it any neglect whatsoever. It’s like an amoeba, it’s continually moving and you have to move in the right direction,” said Tommy Hilfiger during a conversation with Michelle Peluso, senior vice president and chief marketing officer of IBM, at the NRF Tuesday.
Titled, “The Power of Disruption,” Hilfiger gave the packed house insight into how the 33-year-old brand has managed to stay young and spirited, relevant with pop culture and ahead of the pack with technological innovations such as artificial intelligence, a chatbot and the company’s Snap:Shop App. It has also built up a huge following with its TommyNow see-now-buy-now fashion shows in cities such as New York, Los Angeles, London and, up next, Milan.
“Retail was going through a very rocky time, but we were the reverse of that trend. We embraced new technology and were not afraid to take risks,” he said.
Hilfiger gave a short history of his climb from his early days starting People’s Place in upstate New York, which sold clothing, incense and music, to launching his own brand. Stressing authenticity and pop culture roots,

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TEAM WORK: Among the familiar faces at Off-White’s show Wednesday morning was a surprise figure: Japanese artist Takashi Murakami. Could his appearance –complete with Nike Air Force 1 sneakers with mismatched laces that made him fit right into the crowd – be the sign of a coming collaboration? “Maybe not,” said Murakami. “My friend G-Dragon wears this brand, I like it a lot.”
Otherwise the artist has museum exhibitions coming up later in the year in Paris, London, Vancouver and Fort Worth, he said.
Speaking of sneakers, streetwear designer Jerry Lorenzo does have a tie-up in the works. “We have a Nike collaboration coming up for back to school,” he said. Designs will be inspired by Lorenzo’s childhood on the West Coast, he revealed.
Sitting with other front-row guests including Future and Don Crawley, Miguel also had fashion in mind. “I’m doing a small collaboration with a brand called Rhude from Los Angeles, the creative director’s a good friend of mine,” said the artist, who will start touring in the U.S. next month following the release of his latest album in December.
The collaborative spirit of Off-White is what appeals to him about the label. “That’s absolutely why I’m here; Virgil is very warm,

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The Lanesborough London teams up with Goodwood for historic plane flights.

The company’s first major product-line expansion, the Tread gets you moving with live, trainer-led classes with runners around the world.

The 4,000-square-foot penthouse also has three bedrooms and a rooftop garden.

The CIF-SS polls in girls water polo for Jan. 16, 2018

Division 1-2
1 Laguna Beach
2. Dos Pueblos
3. Mater Dei
4. Corona del Mar
5. Foothill
6. Los Alamitos
7. Orange Lutheran
8. San Marcos
9. Santa Margarita
10. Santa Barbara
11. Newport Harbor
12. Los Osos
13. San Clemente
14. ML King
15. La Canada
16. Huntington Beach
17. Schurr
18. Agoura
19. Arroyo Grande
20. Murrieta Valley

Division 3
1 Harvard Westlake
2 Long Beach Wilson
3 Rosary
4 Claremont
5 La Serna
6 Canyon/Anaheim
7 Mira Costa
8 Crescenta Valley
9 Santiago
10 Temple City
Others: South Pasadena, Rio Mesa

Division 4
1.Oaks Christian
2.Long Beach Poly
3. Pasadena Poly
4. Palos Verdes
5. St. Lucy’s
6. Segerstrom
7. Esperanza
8. Brea Olinda
9. La Quinta/LQ
10. Newbury Park

Division 5
1 Millikan
2 Downey
3 El Segundo
4 Sunny Hills
5 Temescal Canyon
6 Diamond Bar
7 Notre Dame/Sherman Oaks
8 Great Oak
9 Moorpark
10 Corona
Others: Beaumont, Fullerton, Malibu, Atascadero, Woodbridge, Northwood.

Division 6
1 Whittier
2 Valley View
3 Roosevelt
4 Glendora
5 Burroughs/Burbank
6 Temecula Valley
7 Citrus Valley
8 Camarillo
9 San Marino
10 Valencia/Placentia
Others: Culver City, Hemet, Glendale

Division 7
1 El Dorado
2 Los Amigos
3 West Valley
4 San Juan Hills
5 Marymount
6 Villanova Prep
7 Ramona
8 Sonora
9 La Mirada
10 Mark Keppel
Others: Santa Paula, Pioneer, Saddleback