Blog Left Sidebar

Nearly Nudes Relaunches on the Home Shopping Network

Delta Galil is trying out a new distribution channel: the Home Shopping Network.
The innerwear manufacturer is relaunching Nearly Nude, a shapewear brand that was founded by Lucy Hosken in 2005, on the Home Shopping Network. Delta Galil acquired the company, which was based in Australia, in 2010. It was sold at retailers including Macy’s and Nordstrom, but it’s been out of the market since 2012.
“We were having conversations with HSN about doing shapewear and thought Nearly Nude would be a good fit,” said Victoria Vandagriff, president of the women’s division at Delta Galil. “Our goal is to change women’s perception of shapewear and show them that it can be comfortable and still solution-oriented.”
According to Vandagriff, they’ve changed up the assortment to be more lightweight and wearable for every day. It’s seamless, lightweight and includes shapewear basics such as a high-waisted legging, a smoothing tank top, a thigh shaper, a contour smoothing short and a seamless long-sleeve shaping T-shirt, which is a new core piece for the shapewear category. HSN is selling many of these items in multiple packs, which Vandagriff said does well for the site. The line ranges from $29.90 for a bralette to $89.90 for the five-piece essentials

Follow WWD on Twitter or become a fan on Facebook.

Lars Nilsson to Launch Textile Collection With Svenskt Tenn

INTERIOR MOTIVES: Lars Nilsson is shifting his focus to the world of interior design, with a textile collection for heritage Stockholm-based interior design company Svenskt Tenn due to launch in March.
The collection will be presented in an exhibition at the firm’s Stockholm flagship from March 23 through May 27 and comprises seven textiles, four prints and three weave patterns playing on combinations of stripes in multiple colors. The patterns were drawn using watercolor, chalk and felt tips during Nilsson’s recent artist-in-residence stay at the Villa San Michele on the Italian island of Capri.

Lars Nilsson’s designs for Svenskt Tenn.
Courtesy

The Paris-based, Swedish-born designer, whose fashion career included top positions at Bill Blass, Nina Ricci and Gianfranco Ferré, as well as behind-the-scenes roles at Christian Dior and Christian Lacroix, said he has always had a “deep admiration” of Svenskt Tenn’s universe, and “a passion for great interiors, which feels very close to fashion.” He recently collaborated with Vandra Rugs.
The exhibition will pitch Nilsson’s textiles alongside a rattan sun bed by Josef Frank, who worked at Svenskt Tenn from 1934 and collaborated with the company throughout his life. He left behind 2,000 furniture sketches and about 160 textile designs.
Three Nilsson-designed striped wool and linen

Follow WWD on Twitter or become a fan on Facebook.