Bicester Village is celebrating Chinese New Year — and its biggest consumer market — with a designer pop-up curated by fashion blogger Susanna Lau aka Susie Bubble. Titled “Celebrating China,” the pop-up includes pieces from 10 Chinese designers and will remain open from today until Feb. 17.
Bicester Village is a huge draw for Chinese consumers and according to the discount designer outlet, Bicester is the second-most visited site in the U.K. after Buckingham Palace for the Chinese. It also has a presence in China with two sister villages in Shanghai and Suzhou.
Of the 10 women’s wear designers, some already have a U.K. presence and others are using the opportunity to get more exposure, include Anaïs Jourden, I-Am-Chen, Marieyat, Matter Matters, Mukzin, Ryan Lo, Snow Xue Gao, Xu Zhi and Yang Li.
“I really wanted to do a pop-up that celebrated the real breadth of aesthetics that Chinese designers have to offer”, said Lau, who pointed to the variety of designs ranging from minimal to kitschy and graphic.
Lau, who hails from Hong Kong and has long supported Chinese fashion, is excited to provide an international platform for these young talents. While the timing is centered around Chinese New Year, she has steered
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