A new program in Beverly Hills aims to attract more people to famed shopping streets such as Rodeo Drive and compete against other area entertainment.
BOLD, which stands for Beverly Hills Open Later Days, is a temporary initiative kicking off Thursday that keeps nearly 90 retailers in the city open until 8 p.m. Thursdays, Fridays and Saturdays in August. Businesses in the area are typically open until about 6 p.m. BOLD will also bring in-store events and sidewalk art. Participating restaurants will provide shoppers who have made purchases after 6 p.m. with, for example, free appetizers or a glass of wine.
BOLD marks the first time a citywide program is being rolled out to lengthen guest stays in the area with retailers such as Chanel, Louis Vuitton, Dolce & Gabbana and Burberry among the businesses that have agreed to keep their doors open later. City officials will test the program to see how it works with the hope of potentially making extended hours more permanent if successful.
“One of the main things that our organization has really been actively looking at is how do we keep Beverly Hills relevant,” said Beverly Hills Conference & Visitors Bureau chief executive Julie Wagner. “We don’t want
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