Bella Hadid won’t back down.
The 20-year-old model has signed on to be the face of Tag Heuer, in an effort by the watch company to lure Millennials to the brand.
It is a tough proposition for the age group, which has grown accustomed to using their cell phones as a timepiece. But for Hadid, the idea of a watch extends beyond just function — serving as an accessory and fashion statement as well. “I just wear watches, because it’s easy to be able to look at my wrist. I think, today, it’s beautiful to have a watch — it’s always a classy thing. My dad has always been a lover of watches my whole life. It’s a beauty item, for a classic look. You could look at your phone, but I think it’s easier to have a watch,” Hadid said Monday evening at the Equinox gym on Bond Street, where her ambassadorship was unveiled.
The model had run to the press event just minutes after closing the Oscar de la Renta fashion show, where Monse’s Laura Kim and Fernando Garcia debuted at the brand’s helm. “I had blue makeup on like five minutes ago,” she said.
Such a pace has become common for Hadid,
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