FRIENDS FIRST: Bella Freud and Yasmine Eslami, each accomplished in the design arena, have pooled their talents.
The pair got to know each other in the early Nineties, when they were learning the ropes in Vivienne Westwood’s design studio. Each has established their own respective followings for well-thought-out designs and clever undertones.
François Rotger photographed models Annabelle Belmondo and Alexandra Ricci wearing the collection. For their inaugural collaboration, the pair used the word “Love” as a starting point for the lineup, which includes a crewneck sweater emblazoned with the word, a “Love”-imprinted tote and a pink bra with green piping and coordinating underwear. Retail prices range from $35 to $450. The items will be sold at the Bella Freud London store, the Yasmine Eslami boutique and on their own e-commerce sites. Freud’s store sells the sweater and a tote bag, and Eslami has the full assortment. The duo expects to forge forward with more design collaborations down the road.
In 2010, Eslami started her own company, which is privately owned and produced in-house. In 2016, she launched a line of unisex shirts and men’s underwear as well as an e-commerce site. She continues to collaborate with Andreas Kronthaler of Vivienne Westwood, having designed
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