NEW YORK — After the holidays and with winter arriving, who doesn’t dream of an island getaway? That is what Atlantis Paradise Island and Saks Fifth Avenue are banking on.
The two companies have teamed up to make visions of an island escape a reality for shoppers and passersby in and around the retailer’s flagship. Starting Friday, Saks has swapped its holiday windows for glimpses of the sprawling Bahamas resort, which will decorate six of the windows on the store’s Fifth Avenue side. There will also be in-store events with Bahamian bartenders, musicians and the Atlantis’ resident ice cream maker chef Wayne Moncur Jan. 10 to 12. The collaboration marks the first time Saks has linked up with a hotel or resort.
Executives at Saks’ parent company, Hudson’s Bay Co., were unavailable to comment Thursday, a company spokeswoman said.
Asked if Hudson’s Bay Co. will be investing in the Atlantis in any way, Atlantis president and managing director Audrey Oswell said, “This is strictly a marketing partnership.”
“We felt that Saks was a good fit for us. They have been an innovator in fashion. We are an innovator in resort destinations. They appeal to global travelers just as we do,” she said. “We felt
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