IT’S A FEAST: Dover Street Market was packed on the night of Feb. 21, as shoppers were trying to get their hands on a copy of “Click-to-Buy,” the first photo book released by London-based streetwear label Aries in collaboration with fashion photographer David Sims.
“David has always been interested in subcultures and streetwear — he had a surf shop,” spilled Aries cofounder Sofia Prantera. “And one day he offered to take pictures for me; I think he just wanted to do something slightly different. But I was quite shocked; it took me two years to get the courage to say: ‘Do you really mean it?’” she said.
Inside the “Click-to-Buy” book by Aries and David Sims.
Courtesy
Teased Sims: “You know what? And I probably shouldn’t share this: Sofia knows something about my history that I wouldn’t want people to know, and she threatened to tell people, so that’s why I did it — and that’s the truth.”
Naturally, don’t expect to find any polished fashion photography in the 96-page tome, which is available today.
Styled by Jane How and featuring artwork by Prantera’s creative partner Fergus “Fergadelic” Purcell, the book zooms in on Aries’ visual language. “I wanted it to be less about the clothes and more about the branding,”
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