Elevated basic.
This is the term superinfluencer Arielle Charnas used to describe her SomethingNavy brand, which will launch exclusively with Nordstrom in the fall with apparel, jewelry and accessories. The introduction of a stand-alone brand, named after her almost decade-old blog and handle she goes by on Instagram, follows a collaboration with the retailer’s private label brand Treasure & Bond last September, SomethingNavy x Treasure & Bond.
Typically, when used as an adjective, the word basic has a negative connotation. In the context of fashion, it implies someone is highly attuned to the trends, but doesn’t set them. Being called “basic” suggests a lack of sophistication or individuality.
But Charnas owns the term, even giving it a positive spin. She’s basic and she knows it.
This is why her 1.1 million Instagram followers love her — many of them have been waiting eagerly for Charnas to reveal the “big news” she’s been teasing for 11 days. On Feb. 15, a post on her Instagram Story read: “I have a very exciting trip in two weeks with very exciting news to share. Prob my most exciting news aside from my babies. Sorry to tease you but i’m just too excited. SOON SOON SOON!” Charnas has
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