MILAN — Italian fashion group Arav is expanding its brand portfolio.
The Naples-based group, which has recently inaugurated its new offices in the heart of Milan’s Brera district, has acquired Italian brand Marcobologna, which was established in 2011 by designer duo Marco Bologna and Marco Giuliano.
Arav, which also acquired John Richmond in 2016 and founded the Silvian Heach diffusion label in 2002, holds 50 percent of a new company created with Bologna and Giuliano to operate the Marcobologna brand.
“We are strategically looking at the evolution of the market and we are trying to attract emerging designers enabling us to approach new customers,” said Arav founder and chief executive officer Mena Marano. “We want to cover different segments of the market without creating any internal competitions. In the case of Marcobologna, we have been impressed by the designers’ determination and passion and we believe that the brand features an aesthetic which can be successful in the next years.”
According to Marano, the Marcobologna brand, which is defined by a strong, feminine image exalted by the use of precious embellishments and vibrant prints and is positioned in the upper contemporary segment of the fashion market, is expected to be highly appealing for international markets,
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