LONDON — Anya Hindmarch may not be staging a show this month in London, but that doesn’t mean she’s standing still. On Feb. 14, Valentine’s Day, the designer known for her cheeky sense of humor and quirky designs, plans to fill London’s skies — and monuments — with enormous red chubby heart balloons.
Hindmarch has teamed with the Mayor of London, the British Fashion Council, the City of Westminster, the Civil Aviation Authority and a host of businesses and councils across the British capital to plant the giant heart balloons in 29 locations around town.
Starting on Feb. 14 and continuing through London Fashion Week, the balloons will be suspended over — or squashed within — famous London landmarks and locations across the city.
The balloons are set to float near places including Battersea Power Station; Chelsea Barracks in Knightsbridge; 80 the Strand, home of the British Fashion Council’s runways and showrooms; near Central Saint Martins, Leicester Square, The Dorchester, The Ritz and Wellington Arch, and at Westfield London.
They will appear above different locations over seven days, while Ocean Outdoor will screen the campaign throughout the city, including Piccadilly Circus at 7:20 p.m. on Valentine’s Day. People will also be encouraged to follow the campaign
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