Mercedes-Benz continues to promote emerging designers through its International Designer Exchange Program.
A prestigious jury, ranging from the president of Camera Nazionale della Moda Italiana Carlo Capasa and Elle China chief content officer Xiao Xue to Italian journalist Giusi Ferré, selected Vivetta Ponti and Angel Chen as the winners of this season’s talent contest promoted by Mercedes-Benz.
Vivetta Ponti
Courtesy Photo
“We share with our longtime sponsor Mercedes-Benz the passion for excellence and innovation. Supporting young brands means building the future of fashion and is one of the pillars of Camera Nazionale della Moda Italiana’s strategy,” Capasa said. “Mercedes-Benz’ project not only offers huge international visibility and a great networking occasion to two emerging talents, but also opens a window on the future.”
In particular, Chen, a Central Saint Martins graduate who established her namesake label in 2015, will unveil her fall 2017 collection with a runway show to be held in Milan on Feb. 23, during the city’s local fashion week.
Ponti, who launched Vivetta in 2009, will have the chance to present the brand’s new collection at the Mercedes-Benz China Fashion Week, running in Beijing, March 25 to 31.
“I’m honored to be part of this project and I thank the jury that chose me among so many talented designers,”
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