Demna Gvasalia — whose brash, urgent fashion shows for Vetements quickly became one of the hottest tickets in Paris — is stepping off the runway treadmill.
The designer has nixed plans to parade his spring 2018 collection during couture week and will instead unveil it to buyers and press by appointment in a Paris showroom scheduled for June 26 to 30 during men’s fashion week in the French capital.
What’s more, he plans to style and photograph the collection himself, and release the images to the media.
“There are simply just too many shows. I find it a little bit insane,” said Guram Gvasalia, chief executive officer of Vetements and the designer’s brother, who also lamented the multiplication of itinerant shows in “remote” locations around the globe. “When there were fewer brands, fewer shows, fewer fashion weeks and collections, fashion shows were something to look forward to. Now it feels like there is one long fashion week that never stops and goes for 365 days a year. And the routine takes away the excitement.”
The executive said buyers and journalists “all seem to be tired of all the shows, the fashion weeks, constant traveling and being away from their families for months.”
“Today shows have nothing
Follow WWD on Twitter or become a fan on Facebook.
Read More…