Activewear brand Alala, has partnered with the Hamptons’ Surf Lodge on a capsule collection inspired by the spirit of summer in Montauk, N.Y.
The line, which is made in New York, includes a crop top, leggings, a tank top, shorts and a mesh hoodie that retails from $55 to $120 and will be sold exclusively at Surf Bazaar, the Surf Lodge’s retail space and Alala’s e-commerce site.
“Surf Lodge is such an iconic destination for New Yorkers and Alala is a brand rooted in New York City, so a collaboration celebrating the summer felt like a really great fit,” said Denise Lee, Alala’s founder and chief executive officer. “On a personal level, I’ve been going to Montauk for the past six years, so Surf Lodge is a place that holds a lot of great memories for me so I am beyond thrilled that we were able to create some exclusive pieces that reflect the spirit of the summers at Surf Lodge.”
To coincide with this collaboration, Bari Studio, a boutique fitness company based in TriBeCa, will hold invite-only classes each Saturday throughout the summer on The Surf Lodge’s deck.
“Our wellness program this summer really reflects what I love. I am so happy we
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