“People don’t have an idea of what Hungarian fashion is,” said Vivien Laszloffy, chief executive officer of the Budapest contemporary brand Áeron. “It’s cool that we get to create that.”
It’s true that while Hungary’s garment industry has started to wake back up in recent years — Stella McCartney and Moncler are among the brands who produce there — most people would struggle to conjure an image of Hungarian style.
At Áeron, it meant a clean-cut, classic wardrobe with the occasional injection of an updated, on-trend touch. For fall, the focus was on men’s-wear inspired suiting fabrics in an earthy palette. The daywear-focused collection had an occasional pop of jewel-toned velvet or leather; the overall effect was sensible but not overly serious.
The clothes were made in Hungary using Japanese and Italian fabrics. Some pieces used traditional stitching techniques that can take more than an hour per item, according to Laszloffy, which the brand reinterpreted in service of a modern look.
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