Three veterans of fashion public relations are partnering to launch a new firm based in New York. NFHF Projects opens April 3 under the stewardship of Silvia Negri Firman, Libby Haan and Anne Fahey-Storment, all of whom have been working in fashion and design public relations for 20-plus years with a combined former client list that includes power brands such as Chanel, Calvin Klein, Prada, Jil Sander and Marni.
NFHF is headquartered at 110 Greene Street in SoHo in Negri Firman’s former offices. It was she who approached Haan about potentially coming on as a partner in the business and Haan subsequently introduced Negri Firman and Fahey-Storment. Negri Firman had worked with Haan at Karla Otto before they both started their own boutique agencies, the former launching in 2008 in Milan and eventually New York in 2012, and the latter launching in 2010.
“I was coming to New York every month, but it wasn’t enough,” said Negri Firman. “I couldn’t see my venture in New York growing as I wanted and Milan was getting bigger and bigger. Then, one day I thought, ‘Why don’t I look to do things in a different way? Why don’t I look for a partner instead of
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