MILAN — Veronica Etro named her spring collection “Pacific Zen” and the advertising campaign clearly reflects the same vibrant and upbeat inspiration.
“It all starts from that collection, inspired by an imaginative trip through California, the Pacific Ocean, Hawaii and Japan — sort of a Neverland,” mused Etro, creative director of the women’s collections at the family-owned company. “I needed that sense of oxygenation, of escapism, running away from the city,” she told WWD in an exclusive interview.
For the first time, Etro worked with American photographer, artist and director Cass Bird, and the campaign was photographed last December in San José Del Cabo, Mexico. “I went there a few years ago on vacation, and I was impressed by its wild and untouched nature and the sea, so different from what we are used to in the Mediterranean,” said Etro, noting that it’s easy to find horses or donkeys roaming freely there.
To wit, in one of the images, Edie Campbell and Olivia Vinten pose together barefoot and straddling a light chestnut horse with a flaxen mane and tail.
Edie Campbell and Olivia Vinten in Etro’s spring 2019 ad campaign.
Cass Bird
The Pacific Ocean is one of the protagonists of the images, together with a
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