It’s go time as buyers and brands once again make the trip to Vegas to stock up on immediates and see what’s ahead. Here, a brief look at some of the brands that are either making their debut on the trade show floors or have a new story to tell retailers.
Bailey/44
Founded: 2006
Creative Director: Micheline Ip
Show: Project Womens
Backstory: Plenty’s been going on behind the scenes at Bailey/44 for the past six months. The contemporary label has a new president in David Lazar with Micheline Ip tapped as the line’s creative director. Expect subtle injections of sophistication in the brand, which is looking to pirouette into a more diversified offering, while still sticking with the entry-level contemporary price points. Ip brings a decade of experience working at Vince and takes over the design mantle from cofounder Shelli Segal.
“It’s turning to more of a lifestyle [brand]. It’s more of a feeling and a younger vibe so it could be for somebody in their 20s. It could be for somebody in their 30s or 40s,” Ip said of who she’s designing for.
The first delivery with Ip’s work is July 30 with a sportswear-influenced collection set against a primary color backdrop, grounded with gray. There
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