Ralph Lauren stood on a sisal-covered floor this afternoon, the surrounded walls covered with densely packed orchids. He extended his arms to reference the setting, before settling in on one of the generously pillowed white damask sofas that surround the perimeter of the room. “An experience,” he said.
Lauren was in the second-floor collection selling space of his Madison Avenue women’s flagship, closed for three days in preparation for his New York Fashion Week spring showing tonight. The idea of the decor is to capture a spirit evocative of a show designed under the working title “Nomad.” “I don’t want to do predictable,” Lauren said. “It’s a little bit exotic.” A preview offered glimpses of fluid shapes in liquid golden fabrics and mesmerizing prints. [For a review of Lauren’s show, see WWD.com and Friday’s Digital Daily.]
The two first floors of the Lauren store have been transformed into a chic floral wonderland, every inch of wall space covered with orchids — 100,000 or so — intertwined with vines and moss throughout which paper butterflies perch. In the background, a soundtrack of tweeting birds heralds the coming of spring. (Full disclosure: a quick feel in a small corridor leading to a private, non-show
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