Modelpreneur Rosie Huntington-Whiteley and Beautycon Media chief executive officer Moj Mahdara have their sights set on creating their own beauty competition-style TV show. “We’re working on it,” said Mahdara on Thursday night in Los Angeles, where she and Huntington-Whiteley hosted an influencer-packed dinner to celebrate the winner of their “Next Beauty Star” social media contest.
“We were introduced through a mutual friend, actually our facialist Shani Darden, and I felt like I’d known Moj for 100 years,” explained Huntington-Whiteley, who in May launched her Rose Inc. lifestyle platform which highlights new products and personalities in the beauty space. “We talked about how we could bring the brands together and feeling like we wanted to create a mentorship program to find the next rising star in the industry.”
They set five weekly challenges for their followers (create a blue smoky eye, glowing makeup, a sun-kissed look using pastel products), reviewed submissions sent via social media channels, and picked the winner, Cameron Day, who they will be sending to beauty school in L.A. “We loved Cameron and she had a really great story, coming to beauty later in life and moving to L.A. from Detroit to start her career. Hopefully she’ll be doing my makeup soon,”
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