MILAN — Istituto Marangoni is launching a post-graduate scholarship program, partnering with a range of fashion labels.
The initiative aims to give 40 scholarships to graduates in fashion, business or marketing, as well as experienced professionals in the industry, and cover half of the post-graduate courses’ fees at the Istituto Marangoni outposts in Milan, Florence, Paris and London.
To determine the recipients of the first five scholarships, a series of contests has been launched in partnership with Etro, Balmain, Ermanno Scervino, Chantal Thomass and leading furniture firm Poliform.
Dubbed “Traditional Motifs, Innovative Prints,” the project developed by Etro invites contestants to present five innovative graphics revisiting the label’s signature motifs.
Balmain addressed social media marketing by launching the “Digital Audience: A Strategy for Monetization” project and calling for ideas for innovative marketing activities to increase revenues by leveraging the brand’s digital audience.
The “Reinventing a Collection” competition, run by Istituto Marangoni’s Florence unit and sponsored by Ermanno Scervino, encourages young talents to create a digital print of three total looks honoring the label’s spring 2019 collection, while the school’s Parisian branch teamed with lingerie player Chantal Thomass to invite contestants to conceive ideas for the brand’s future category extensions.
In addition, the school in London partnered
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