As Altuzarra, the American luxury brand in which Kering has a stake, prepares to celebrate its 10th anniversary in 2019, the label is putting a growth strategy into place. Last month, Altuzarra soft-launched e-commerce, while a pop-up store is planned for February in New York. The store will open at 956 Madison Avenue in the space that formerly housed Tomas Maier, another brand owned by Kering before it revealed plans to shutter the business by the end of 2018 in tandem with Maier exiting his role at Bottega Veneta. E-commerce and the pop-up store are Altuzarra’s first foray into its own retail. With it will come a new handbag, the Play bag, to be sold exclusively through the brand’s own channels.
Joseph Altuzarra launched his collection in 2008, around the same time the stock market crashed, yet found editorial and retail support almost instantly. The son of a French father and Chinese-American mother, Altuzarra’s childhood in Paris has informed his collection’s aesthetic as much as his adulthood in New York has. His clothes bear a mix of French sophistication and American sportswear that has earned industry accolades and attention from the luxury conglomerates. Kering acquired a minority interest in the Altuzarra brand
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