GEORGIA’S GEAR: Georgia May Jagger has teamed with Volcom Stone Row on a capsule range. Launched in 1991, Volcom — a brand owned by the Kering Group — is known for its surfing, skating and snowboarding apparel, footwear and accessories. Stone Row is Volcom Women’s elder sister and is aimed at a contemporary market. It is inspired by music, art and travel.
Women’s global design director Kelly Summer said Jagger had a passion for design and wanted to work with the label to create pieces that were missing from her wardrobe, easy items to wear during her travels.
“She is honest and focused on what she wants,” Summer said of working with Jagger. “Plus, she is with us every step of the way through the design process. With a common influence from London and California, we are aligned on our inspiration for Volcom and Stone Row, so it’s been a great partnership. From initial concept, right through to the photo shoot, we have plenty of touch points with Georgia to make sure this collaboration is something she is proud of.
“Georgia is the Volcom muse. She represents our girl from her love of the ocean to skateboarding, music and art and, of course,
Follow WWD on Twitter or become a fan on Facebook.
Read More…