Maxfield and Bravado have teamed for a Guns N’ Roses-inspired pop-up set to open Friday at the upscale Los Angeles boutique.
The shop-in-shop bows in celebration of the 30th anniversary of the band’s debut album “Appetite for Destruction” and will run through Aug. 18.
Maxfield has been on a tear of late with its shop-in-shop model, tapping local brands for temporary stints at its gallery space on Melrose Avenue and a more recent one at its Malibu store. Participating lines have so far included Enfants Riches Déprimés, Mike Amiri, Local Authority, Fear of God, Off-White and Vetements.
This latest event for Guns N’ Roses pulled in many of those brands — such as Amiri, Kelly Cole, MadeWorn, Off-White, Palm Angeles and Enfants Riches Déprimés — to create limited edition capsules incorporating the Guns N’ Roses album and artwork.
For Bravado, part of Paris media conglomerate Vivendi’s music group Universal, the Maxfield pop-up is a continuation of a new retail experience it’s been dabbling with more recently that puts new spins on the traditional routes of selling basic concert T-shirts. Bravado was behind Kanye West’s 21-city pop-up event last year that featured “Life of Pablo” album merchandise and Justin Bieber’s more recent “Purpose the Stadium
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