Stella McCartney’s is officially becoming an uptown girl. This week, she’s opening a new New York City flagship at 929 Madison Avenue between 73rd and 74th Streets. This is the brand’s second store in New York City, the other on Greene Street in SoHo. Previously, McCartney had a store in the Meatpacking District.
Frederick Lukoff, chief executive officer of Stella McCartney, said it has been a lifelong dream of the designer’s to have a store on Madison, on the Upper East Side. “Obviously, Stella has a big New York connection to her family and so she always wanted to open there. I think for any fashion luxury brand it is a milestone and Madison, it’s one of those iconic addresses.”
The unit is housed in a former antiques store, and Lukoff said the brand went for an “uptown feel, more refined and sophisticated. It’s our new concept, we introduced it in Paris and it worked well with the space we’ve got on Madison and for the clients there. We wanted a different feel from the SoHo store, which is still doing great. We definitely felt like New York could get two Stella McCartney stores.”
In terms of decor, the new design focuses on handmade and
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