BERLIN — Aeance has taken the next step in its mission to merge the fashion-forward and the functional.
The German premium activewear brand is transitioning from strictly direct-to-consumer to wholesale, and has revealed its upcoming collection, a collaboration with Canadian-born, London-based designer Steven Tai.
Tai’s women’s wear label, which he shows at London Fashion Week, leans heavily in the direction of quirky girl, including ruffles and pleats formed in unconventional ways. For his Aeance designs, he streamlined and simplified to create active basics with special touches, such as intricate seaming and interesting collars and cuffs. The 19-piece collection for men and women comes in a color palette of butter yellow, coral, petrol, black and white; all in all, there are 82 pieces.
“Sportswear has always been an element in my own label, but this project gave me the chance to really explore the point where performance, luxury and comfort meet,” said Tai.
“Each seam, finishing and stitch is considered both visually and functionally. Being a bit of a geek, I loved learning about these technical finishings and to have the chance to obsess over all the details of this beautiful collection together with the Aeance team, who are just as passionate about these details as
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