LONDON — Browns wants to take risks and inject fun into retail.
For spring 2019 it has been working toward 45 launches, introducing brands old and new into its edit, while also keeping an international outlook, with its eyes on South Korea and Georgia in particular.
Jil Sander, Mugler and Paco Rabanne are some of the established names returning to the retailer, while other newcomers include specialized dress brands Les Rêveries and Silvia Tcherassi, as well as Plan C by the Marni founding family Castiglioni.
“It’s a new moment, with its own voice and signature. Marni filled a void and it was important to fill it, but this is like nothing you’ve seen before,” said Ida Petersson, the retailer’s women’s wear buying director.
The company is also adding to its accessories lineup with the Israeli handbag label Complét, known for its quirky shapes; the Korean handbag label Gu_de, whose signatures include croc-effect, structured totes; Roker, which makes one-of-a-kind boots and has shot to fame after collaborating with Charles Jeffrey, and Aranaz, which is known for its handwoven baskets.
“We were looking for pieces you want to have fun with outside the classic beach bag,” added Petersson, pointing to an Aranaz crab-shaped straw bag in the retailer’s
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