Rebecca Taylor is the next contemporary sportswear company to move into the sharing economy. Today, Taylor will launch Rebecca Taylor Rntd, a rental service that allows the brand to serve the customer in a new way by combining traditional ownership and subscription rental.
“With the rising popularity of clothing rental, I was excited by the opportunity to explore this platform as it felt like a natural progression for the brand,” said Janice Sullivan, chief executive officer of Rebecca Taylor. “Rebecca Taylor provides exciting, trend-right, occasion and wear-to-work options which are the strongest-performing categories in rental,” she added.
The service is powered by Caastle, which as reported earlier this week, is working with Vince as well on their rental service, Vince Unfold.
Caastle’s technology platform will handle all reverse logistics, garment care and shipping.
Rebecca Taylor Rntd will offer such categories as blouses, dresses, pants, sweaters, outerwear and denim. Customers can subscribe for a monthly fee of $159, which will give her access to four prioritized items per shipment. The program allows for unlimited exchanges per month and offers a discounted price for items she wants to purchase. The discount is determined by how many times the item has been rented, as well as a
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