MILAN — Geox and American racing team Dragon revealed on Wednesday a three-year partnership that will see the footwear and outerwear company becoming title partner of the Formula E racing team.
As a result, beginning in season five of the ABB FIA Formula E championship — which features cars powered exclusively by electric energy — the team will be renamed “Geox Dragon.” In addition, Geox will provide its signature breathable footwear and apparel to the pilots and team members, who travel across five continents and compete on urban circuits during the season.
Attending the announcement conference hosted at Milan’s new Torre Allianz building, Geox president and founder Mario Moretti Polegato said he was proud this was “not a sponsorship but an alliance.”
The executive shared anecdotes about when he first experienced the benefits of electric vehicles during a test drive two years ago and realized “they will mark the revolution of the automotive industry.”
Moretti Polegato continued praising the Formula E championship for combining a global sustainable approach with advanced technologies, overall promoting “a culture of innovation instead of risk.”
“Geox will work to create the ideal conditions and allow pilots to maximize their performances,” he continued. “The Formula E championship will be our laboratory
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