Six months ago, 23-year-old designer Daniëlle Cathari sat down with WWD for an in-depth conversation about her background, plans and journey with Adidas Originals throughout her fall 2018 collaboration. Toward the end of the conversation, Cathari mentioned plans to postpone graduation and focus on her own collection, adding, “I’m at the beginning of the process — really at the beginning — but whenever I have more and something to show, I’ll let you know.”
Today, Cathari’s future plans become present with the launch of her namesake brand with a debut capsule collection titled “DC Drop 1,” to be introduced exclusively on her web site Daniellecathari.com on Friday.
“I call it a drop because it’s not a full collection; it’s a capsule of six pieces,” the Amsterdam-based designer stated. “Of course I’m dropping my first collection, but it comes with actually launching my whole brand. So everyone gets a first impression of this — not just the items or clothing — but the whole package and vibe….We wanted to be clear, ‘This is the brand. This is Daniëlle Cathari.’”
Cathari has explained her aesthetic to be very much about complementing contrasts, with an emphasis on modern yet simplistic details and comfort. The unisex capsule includes classic streetwear silhouettes —
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